You can ‘nudge’ someone to take up new activities, but unless they truly believe in its value, they won’t keep it up, says associate professor and behavioural economist Grace Lee.
Global efforts involving awareness-raising, nudging, and shaming are necessary but not sufficient to prevent a climate crisis. Addressing the problem more effectively requires international governance arrangements that amount to a new social contract on global public goods.
If this year’s flooding and wildfires came as a surprise to inhabitants of rich countries, that is because the modern political compact was built on effective water management.