Marketing operations specialist / manager

Job Description

We are looking for a Marketing Operations Specialist or Manager with demonstrable, hands-on experience implementing programs and campaigns using HubSpot’s marketing and sales Hubs.

As the ideal candidate, you will manage our marketing technologies stack to enable the marketing teams and sales teams to complete tasks faster and free up their team members to focus on more complex tasks.

You should be familiar in automating marketing and sales processes over marketing tools such as Google Marketing Platform, Media campaign management, and be able to set up, create, and report on Hubspot dashboards.

Working with the Head of Marketing and MD, you are an experienced and certified HubSpot enterprise user who is a self-starter but also works well as part of a team. You should be very organized and able to juggle multiple priorities and meet reasonable deadlines. You will be required to provide daily and weekly project status updates to management.

About us 

Established in 2009, Eco-Business is an independent media and business intelligence company dedicated to sustainable development and ESG performance. 

We publish high-quality, trusted news and views in multimedia formats on business and policy developments around the world with a sustainability and ESG-focused lens. Our platform features more than a decade-long archive of information on sustainable development issues in the region and globally. 

Its content is categorised and searchable by the 17 UN Sustainable Development Goals (SDGs) and core sustainability topics, and it also provides a key platform for individuals and organisations to publish jobs, events, press releases, and research.

We provide research and consulting on wide-ranging issues which create strategic value for our partners and clients. We also own and create thought-leadership platforms which inform policymaking, improve business practices and foster collaboration among different sectors. 

Over the past decade, our stories and initiatives have gained international recognition and won multiple regional and international awards. We are guided by the sole objective of generating positive impact for society and the environment. We are proud to be B Corporation certified as of 2023. 

Eco-Business is headquartered in Singapore, with a presence in Beijing, Hong Kong, Manila, Kuala Lumpur, Jakarta, New York, and correspondents in major cities across the world. 

Our partners include the world’s biggest brands, Fortune 500 companies, MNCs, governments, multilateral institutions, civil society organisations, and philanthropic foundations that are aligned with our values and mission. 

The Role

You will support the team leads on multiple project accounts with executing marketing automation and inbound strategies. 

Key responsibilities include:

• Onboard & implement the HubSpot portal for new teams and projects
• Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform
• Sync, map, and process data integration with external platforms such as Linkedin, Jotform, Google Suite, etc.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
• Measure results and optimize lead nurturing workflows for these segments to convert leads into customers
• Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
• Develop tests and optimize results
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics

Key Requirements: 

• At least 2 years of experience with HubSpot Marketing Hub Professional and Sales Hub Professional
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Familiar with Data processing, analytics, and reporting.
• Familiarity with the well-used HubSpot tools and strategies including, lifecycle stages, email nurturing, sales pipelines, ticket pipelines, CRM properties, email marketing, workflows, chatbots, and popups.
• Experience working directly with sales, marketing and business stakeholders and a multi-
• disciplinary team.
• Deadline driven.

Good to have: 

• Confident presentation skills, ability to articulate abstract ideas clearly
• Avid consumer of media of all types
• Has a sense of humour
• Passion for and knowledge of the Eco-Business brand

All shortlisted applicants will be required to do a writing test and/or video test before proceeding to interviews.

To apply, please send an email with the role as the subject line, cover letter, CV, and links to samples of your work to Natasha van Cuylenburg (natasha.vancuylenburg@eco-business.com), Choo Wee Ang (choowee.ang@eco-business.com) and Jessica Cheam (jcheam@eco-business.com)