Razer™, the leading global lifestyle brand for gamers, announced the launch of its USD $50 million Razer Green Fund on Earth Day 2021. The first investment from this fund is on award-winning company The Nurturing Co that makes BAMBOOLOO®, a sustainable bamboo toilet paper brand which is the first to use zero single-use plastic retail-ready packaging.
The #GoGreenWithRazer initiative was introduced by Razer in March 2021, including a 10-year sustainability roadmap. Their plan covers areas such as preserving nature, protecting the environment, using 100 per cent renewable energy by 2025 and achieving 100 per cent carbon neutrality by 2030. Other announcements made under the #GoGreenWithRazer initiative includes the hugely successful Sneki Snek Campaign where Razer partnered with Conservation International to protect 1 million trees, and the limited-edition Kanagawa Wave Apparel Collection made from recovered marine plastics.
Razer’s investment in BAMBOOLOO® was announced timely on Earth Day 2021 on 22nd April 2021. The theme for Earth Day 2021 is Restore Our Earth™, which focuses on natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems. Through this partnership, BAMBOOLOO® would soon supply bamboo toilet paper to some of Razer’s global offices, such as its upcoming Southeast Asian Headquarters and its Malaysian office.
According to BAMBOOLOO®, bamboo products require 90 per cent less water and 70 per cent less carbon to produce than wood-pulp paper products. By simply shifting to BAMBOOLOO® toilet paper, a family of four can save over 30,000 liters of water in a year. All BAMBOOLOO® packaging contains 0 per cent single-use plastic and is made out of FSC certified recycled paper.
Bambooloo’s range of products also includes bamboo kitchen rolls, facial tissues and natural fibre reusable masks, allowing consumers to reduce their carbon, water and plastic footprint even further. BAMBOOLOO® also pulls out plastic from the ocean for every roll sold through its partnership with ocean clean-up organisation Seven Clean Seas.
“Razer has been driving many environmental efforts to protect our world for future generations to game in,” said Min-Liang Tan, CEO and Co-Founder at Razer. “We are now looking forward to working with BAMBOOLOO®, who have gone above and beyond to protect the planet by making plastic-free bamboo toilet paper readily accessible to the masses. We are excited to have met such like-minded partners and are confident that more budding conservation startups will step up to the playing field.”
“The whole team at The Nurturing Co™ is excited to welcome Razer as a strategic investor. There was an immediate matching of possibilities and a desire to help make a positive impact around the world when we first spoke about this idea. It feels right in so many ways to have Razer™ be a part of our business”. Shared David Ward, the Singapore-based company’s CEO and founder of The Nurturing Co™.
“We are extremely excited to have Razer join us as a strategic investor at a pivotal time for their own green journey. With their help and engagement, we can continue the overseas expansion of Bambooloo, led by our best-selling toilet roll and kitchen roll. This new investment will allow us to extend our market launch in the UK and help us begin our first steps in the United States.” commented Ward about Razer’s green initiatives.
Razer will continue working together with The Nurturing Co™ to leverage Razer’s ecosystem and scale up their businesses. Razer will also continue investing in other promising sustainability startups with a focus on renewable energy, carbon, and plastic management.
“Our own internal mantra of “lean on and learn from” means we can gain in real-time from the prior experiences of the various Razer teams across the world in building D2C business models, and growing at pace. In turn, we hope they will feel able to lean on and learn from our experiences in the sustainable and environmental sector, as a part of their own evolution to a greener future.” expressed Ward about working with Razer.
“We are on a mission to reduce and remove single-use plastics and encourage behavioural change by helping consumers around the world transition towards more sustainable and less impacting solutions,” said David Ward.
“With the demand for toilet paper skyrocketing last year as the COVID-19 pandemic reared its head all over the world, we realised that we needed to be at the forefront of a paradigm shift towards not only waste reduction but waste elimination. Even as our BAMBOOLOO® business is growing very well, more than 90 per cent of the global hygiene paper market is still held by giant multinationals who are continuing to chop down over 27,000 trees a day to fuel their various supply chains for wood pulp toilet paper. We have to look at the issue from another perspective in order to address today’s consumer needs for tomorrow,” added Ward.
For more information on zVentures, please visit https://www.zvntrs.com/.
For more information on Razer’s #GoGreenWithRazer initiative, please visit https://www.razer.com/go-green.
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About The Nurturing Co™:
Launched in 2019, BAMBOOLOO® is a main pillar of The Nurturing Co™.’s product line-up. The original 0 per cent plastic packaging-free and retailer-ready home care brand drives the brand’s purpose of making sustainable alternatives widely available to people to empower them to make a positive impact to their lives and the environment. With the global toilet paper market valued at US$87b in 2020 and projected to surpass US$102b by 2025, the toilet paper industry cuts down 27,000 trees everyday to make toilet paper. One roll of toilet paper uses 37 gallons of water to manufacture while resulting in 440g of carbon emissions. On the other hand, BAMBOOLOO® uses 7 per cent the amount of water to produce, 30 per cent the amount of carbon, and 0 per cent the amount of plastic packaging, using raw material that plays an important role in forest and landscape restoration, with bamboo helping to restore degraded land to productive use.
BAMBOOLOO® products are made from 100 per cent FSC certified virgin bamboo pulp that are naturally hypoallergenic and antibacterial. The BAMBOOLOO® range consists of toilet rolls, kitchen rolls and facial tissues. In light of the rise of personal protection face masks due to the COVID pandemic, BAMBOOLOO® has released a 100 per cent natural fiber mask, NAT:Mask©, that is made out of a trio of bamboo, cotton and silk.
Since launching, The Nurturing Co™ has expanded into the New Zealand & Malaysia markets. The company won the inaugural Best Social Enterprise Award in 2019 and the Social Impact Award for The Best Asian Startup Award in 2020. BAMBOOLOO® has partnered with the World Toilet Organization and has introduced the ‘Penny Per Roll’ initiative in November 2020. A penny per roll and equivalent in other markets will be donated to the World Toilet Organization aimed at increasing awareness and improving sanitation conditions around the world. BAMBOOLOO® has also partnered with ocean cleanup organisation Seven Clean Seas for Project Agency. Under this initiative, BAMBOOLOO® has pledged to remove 1kg of plastic from the ocean for every 100 rolls sold (inclusive of toilet paper and kitchen rolls) sold.
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 125 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.
Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
David Ward, CEO and Founder
Ishwarya Rama, Head of Marketing