Vote for the world’s most ‘Responsible Celebrity’

Voting is now open for the INTERNATIONAL GREEN AWARDS inaugural Best Green International Celebrity Award. Nominees include the global eco-glitterati such as Sir Paul McCartney, Leonardo Dicaprio, Cameron Diaz, Helena Christensen, Sting, Gael Garcia Bernal, Angelique Kidjo, Rahul Bose, Don Cheadle to Brazilian supermodel Gisele Bündchen.

This award seeks to recognise an international media figure who has consistently promoted the sustainability agenda globally and thus, influenced mass audiences as a celebrity. The competition is now open to a public vote at . This year’s nominees comprise of 15 well respected celebrities who are deemed to have used their prominence to promote environmental and sustainable development issues and thus have become ‘responsible celebrities’. The candidate with the most votes will be announced as the winner at a showcase sustainable gala dinner on Thursday 25th November at the Natural History Museum, London. The winner will then be heralded as the ‘greenest’ media exemplar internationally.

As famine reigns in parts of Africa and the world economy faces a difficult transition, it’s often news which features celebrities which attracts the most media interest. The International Green Awards aims to raise the bar around the ‘cult of celebrity’ and the ‘green’ agenda as the world counts down to the COP 17 Conference in Durban and the crucial Rio Earth Summit in 2012. This new award will put the spotlight on those progressive individuals who are keen to harness the power of the media, challenge conventional thinking on the climate agenda and who are really ahead of the game by ‘doing their bit’ for the future of us all.

Celebrities, undoubtedly, are some of the most powerful influencers in the world – they set trends for others to follow and thus are opinion leaders in their own right. In recent times as we adjust to the age of business transparency, an increasing number of celebrities have jumped onto this environmental bandwagon by embracing issues from animal rights through to deforestation and famine. Aside from their affluence, celebrities can set a very clear example for others as role models by endorsing sustainable lifestyles from recycling and purchasing low carbon vehicles through to switching to renewable energy.

All of the media figures selected have already used their media prominence in some way in the past few years to engage with mass audiences on environmental, CSR or sustainable development issues.  In fact, many of the nominated celebrities are already recognised as ‘Goodwill Ambassadors’ for organisations such as Oxfam International, the United Nation Environment Programme (UNEP) and the International Union for the Conservation of Nature (IUCN).

Dax Lovegrove, Head of Business & Industry Relations, WWF-UK commented “It’s important to celebrate initiatives that drive us towards a One Planet Future – a future in which the production and consumption of goods and services flourish within the Earth’s ecological limits.”

Don’t forget to make your vote count vote for the celebrity you respect the most by before October. There’s still time to enter one of the other award categories too.

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