Australia’s premier green business conference garners attention from major businesses

Expotrade is the official organiser of the Opportunity Green Summit 2012 that will examine best practices and insights into the future direction of green business as well as explore the megatrends shaping the sustainability agenda.

Designed for like-minded executives and professionals of organisations and companies across diverse industries who would like to position themselves as leaders within the corporate sustainability agenda, the Opportunity Green Summit is a must attend event that will offer delegates elite networking opportunities.

Supported by Global Compact Network Australia, Fairtrade Australia, and Sustainable Business Australia, the event will bring business leaders together to discuss sustainability in their core business strategies. Melbourne based global conference organiser Expotrade has been chosen to deliver the Opportunity Green Summit 2012 that will focus on accelerating sustainable business initiatives, highlighting the priorities, and providing insights into the future direction of this new business imperative while exploring the dynamics of this emerging and growing market.

The United Nation’s Global Compact Survey 2010 states that 96% of CEOs believe that sustainability issues should be fully integrated into the strategy and operations of a company. Business need to effectively capitalise on sustainable business practices and leverage new market opportunities. This conference will focus on how sustainability, from the periphery of business concerns has now graduated and evolved as the imperative element steering business success.

According to ‘Corporate Sustainability: A Progress Report by KMPG’ nearly two-thirds of the companies worldwide have already adopted unified, authentic, and transparent sustainability into all elements of their core business strategy, which will grant future generations the benefit of this investment in the long run.

Over 100 delegates including CEOs, GMs, Senior Decision Makers, and Sustainability Managers from major Australian businesses including AAMI, Accolade Wine, Australand, Bendigo & Adelaide Bank, Bupa Australia, CISCO Systems, Colgate Palmolive, David Jones, CSIRO, Dexus Property Group, GM Holden, Harvey Norman, Hewlett Packard, HSBC Bank, IBM, James Hardie, Linfox, Primus Telecom, Suncorp, Telstra, VicRoads, Alstom, Greyhound, Hertz Austrlia, Canon and many others have already confirmed their attendance for the Opportunity Green Summit to be held on 28th and 29th March at The Sebel Albert Park Hotel, Melbourne.

Australian representative of United Nations Global Compact, Matthew Tukaki will talk about the impact of Government policy and regulation at both the local and global level, the changing nature of consumer and buyer behaviours when it comes to validation of the business response to climate change and sustainability, and he will also highlight the importance of understanding the machinations of organisational supply chains.

Brendan Fearn of Green Team Australia will provide an introduction on “The Awakening Consumer™ ”, recognised as one of the most influential audience segments on the planet, The Awakening Consumer™ already makes up over 25% of the Australian population. David Keenan, Vice President Industry, Siemens Ltd, and Chairman of Silcar will explain how technology and sustainability are inextricably linked and he will share the technology giant’s blueprint; environmental sustainability being a cornerstone. Other key speakers at the Summit include Michael Edwards, General Manager of Boeing Research & Technology-Australia, Ross Pilling, Chairman & Managing Director of BASF Australia, Adrian King, National Partner in Charge, Climate Change & Sustainability Services of KPMG Australia, Prof Carol Adams, Pro Vice-Chancellor of Sustainability at Latrobe University, Olivia Tyler, and GM of Environment & Sustainability at Treasury Wine Estates.

The Opportunity Green Summit will evaluate supply chain credentials, scrutinise the intensifying regulatory obligations, and analyse the transition to greater integrated reporting and emerging developments in sustainability management. This event will examine how this fundamental shift is transforming the business idea of value moving beyond the profit balance sheets to incorporate non-financial metrics.

Expotrade is a global conference and event organiser with its head office based in Melbourne, Australia. For almost 10 years, Expotrade has delivered some of the largest, most successful and top quality B2B industry conferences and events using their unique blend of knowledge, experience, and flexibility.

For more information on the Summit, visit

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