Will Asia dine on plant-based eggs?

A Singapore-based firm has just hatched a new plant-based egg product. The company’s founder, Vinita Choolani, tells the Eco-Business Podcast why plant-based eggs will soon be a popular addition to nasi lemak and fried noodles dishes all over the region.

Will Asia dine on plant-based eggs?

In early December, a new company hatched in Singapore called Float Foods.

The company is working on an alternative to chicken egg — called OnlyEg — made from legumes, and aims to tap a market for plant-based food growing by 12 per cent a year that is projected to be worth US$74 billion by 2027, with Asia the main engine for growth.

Float Foods claims OnlyEg is the first of its kind to achieve this level of likeness to a real chicken egg, and its egg yolk and egg white varieties are designed to go with Asian dishes such as nasi goreng and egg noodles.

Like the many plant-based options now entering the market, OnlyEg’s sustainability credentials are a key selling point; its carbon footprint is much lower than chicken eggs, no hormones or antibiotics are used, animal welfare is not a concern, and there’s less risk of animal-to-human disease transmission.

Vinita Choolani, Float Foods

Vinita Choolani, founder and CEO, Float Foods

Float Foods co-founder and CEO Vinita Choolani had the idea for OnlyEg during the lockdown period in Singapore, when eggs were disappearing from supermarket shelves amid a spate of panic buying, and there were concerns over food security in a country that imports most of its food.

Choolani joins the Eco-Business Podcast to talk about the market potential for OnlyEg, and whether Asia will develop an appetite for plant-based eggs in a region that consumes more chicken eggs than anywhere in the world.

Tune in as we talk about:

  • Launching a new product in a pandemic
  • The impact of Covid-19 on the plant-based food movement 
  • Is plant-based food a fad?
  • Bringing down the cost of plant-based
  • The future of food 

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