Winner | Asian Digital Media Awards 2020

WWF global media relations manager Lotika Mehta joins IKEA Foundation

The switch marks a return to IKEA for Mehta, and a move from Singapore to the Netherlands.

World Wide Fund for Nature’s (WWF) Singapore-based global media relations manager Lotika Mehta is moving to a role with IKEA in Europe.

She joins the Swedish homeware company’s philanthropic arm, IKEA Foundation, as head of strategic communications for its Livelihoods portfolio, based in Leiden, the Netherlands.

IKEA Foundation’s Livelihoods portfolio gives grants to projects that support sustainable livelihoods in developing countries.

Mehta’s work covers the foundation’s activity in urban and rural areas. The rural part, called Agriculture Livelihoods, will cover regenerative farming, avoiding food waste through funding effective cold storage, and ensuring income for smallholder farmers. The urban part, called Employment & Entrepreneurship, is focused on providing skills to youth, refugees and underserved communities.

The move marks a return to the furniture retailer for Mehta, who previously worked for IKEA as a communications specialist in Dehli, India, in 2017.

She moves on after two and a half years with WWF, first as campaigns head for WWF-Singapore, then as global media relations manager. Her work with WWF included driving an initiative to move companies in Singapore away from single-use plastic.

Her career has included roles at the British High Commission in New Delhi, where she was head of public diplomacy and strategic communications, and professional services firm McKinsey & Company, where she was head of external relations.

Thanks for reading to the end of this story!

We would be grateful if you would consider joining as a member of The EB Circle. This helps to keep our stories and resources free for all, and it also supports independent journalism dedicated to sustainable development. For a small donation of S$60 a year, your help would make such a big difference.

Find out more and join The EB Circle

blog comments powered by Disqus

Most popular

View all news

Industry Spotlight

View all

Feature Series

View all
Asia Pacific's Hub For Collaboration On Sustainable Development
An Eco-Business initiative
The SDG Co