Societe Generale has appointed Yasmine Djeddai as the French financial services group’s first head of sustainable finance for the Asia Pacific region.
Djeddai takes on the role after 15 years with the company, and will be based in Hong Kong.
Her appointment was made in response to growing demand for environmental, social and governance (ESG) related products in the region, the company said in a statement.
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Over the last five years, Societe Generale has supported 35 renewable energy projects in Asia Pacific across all asset classes, including onshore and offshore wind, solar, hydro and geothermal, and Djeddai comes on board to help meet a growing client appetite for sustainable finance opportunities.
Djeddai will report to Stephen Swift, head of global banking and advisory for Asia Pacific, and Hacina Py, head of sustainable and positive impact finance solutions.
Swift said Djeddai would work with a network of “ESG champions” across the region to boost the bank’s support for its clients’ sustainability objectives.
Over Djeddai’s career, she has performed a variety of roles for the bank, in structure commodity finance and export finance, both in Paris and London. Prior to Societe Generale, she worked for HSBC as a risk manager in structured finance.