United Nations chief António Guterres called ad agencies "enablers to planetary destruction". The industry's biggest ad firms have not responded to calls to drop fossil fuels clients. Dirty energy ads will have to be banned before agencies transition, say NGOs
Business executives around the region are very wary of being called out for greenwashing, a survey by Kearney finds. Changing rules for how firms can communicate their sustainability credentials are fuelling angst.
The Singapore-based communications strategist has launched Early Majority, a company that aims to speed up the adoption of sustainability solutions that have struggled to achieve scale.
For the first time, the study by Planet Tracker goes beyond tracking fossil fuel clients that the world's ad heavyweights work for, but also look at advertisers that have a high waste and water footprint.
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
By
Robin Hicks