Asian firms should look to Europe for cues on how to communicate their sustainability credentials, suggested Andy Wilson, advertising agency Ogilvy's head of sustainability, at The Conscious Festival in Singapore.
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
By
Robin Hicks