#advertising News

Andy Wilson speaking at The Conscious Festival 2023
The Singapore-based communications strategist has launched Early Majority, a company that aims to speed up the adoption of sustainability solutions that have struggled to achieve scale.
In its study of the high-impact clients that the biggest ad holding companies work for, Planet Tracker estimates that these firms wield the combined emissions footprint of 530 million tonnes of carbon dioxide equivalent per year from just 39 clients – larger than the carbon footprint of the United Kingdom, which accounts for 1.1 per cent of global emissions.
For the first time, the study by Planet Tracker goes beyond tracking fossil fuel clients that the world's ad heavyweights work for, but also look at advertisers that have a high waste and water footprint.
An advertisement for Australia's petroleum lobby was banned in July 2023
Australia's advertiser association has released a new code for environmental claims that could prevent Big Oil from making spurious green claims. Activists say the new code could go further by preventing net-zero claims based on offsets.
Laura Kantor, founder, Climate Club
Kantor says she wants to change the way many brands approach sustainability, which is to talk about it only on Earth Day or with a one-off PR stunt.
All #advertising News →

#advertising Opinion

"Sustainability is in our DNA"
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
All #advertising Opinion →

#advertising Videos

All #advertising Videos →

#advertising Podcasts

All #advertising Podcasts →

#advertising Press Releases

All #advertising Press Releases →

#advertising Research

All #advertising Research →
leaf background pattern

Transforming Innovation for Sustainability Join the Ecosystem →