Pipper Standard® launches in Vietnam

Equator Pure Nature Co., Ltd., Thailand’s leading manufacturer of natural household cleaning products, has launched Pipper Standard products in Vietnam. Pipper Standard products are available in offline retail stores and will be expanding into baby shops across Vietnam’s major cities.

Pipper Standard natural, non-toxic, hypoallergenic certified cleaning products enter a strong Vietnamese market with significantly growing consumer interest in natural products. “We view Vietnam as a key strategic market as it is currently one of the fastest growing economies in ASEAN,” said Peter Wainman, Chairman and CEO of Equator Pure Nature. “Vietnam offers a lot of opportunities for us, and we look forward to being a major presence in their market.”

Pipper Standard is currently sold in ten Asian markets and aims to become the market leader in key Asean countries and Greater China by 2019.

About Equator Pure Nature

Our business was founded in 2010, after our founders suffered allergic reactions to chemicals commonly found in household cleaning products in Asia. Given their personal experience and the troubling rise in worldwide allergy and asthma rates, they embarked on a mission to invent natural, hypoallergenic certified, non-toxic, household cleaning products, with cleaning power comparable to chemical products. After years of rigorous research and development, Pipper Standard® products hit shelves in Southeast Asia in late 2014, and Equator Pure Nature has since become a leading Asian manufacturer of natural laundry care products. www.equatorpurenature.com

About Pipper Standard®

The foundation of Pipper Standard® products is fermented fruit fluid derived from our proprietary, patent-pending, pineapple fermentation process. Our process yields biosurfactants, natural preservatives, organic acids, and natural enzymes which provide natural, non-toxic cleaning with power and efficiency comparable to chemical cleaners. Pipper Standard® products are focused on consumer health and minimizing impact to the environment; therefore, our laundry detergent and fabric softener products are certified hypoallergenic and non-irritation by Dermscan Asia and certified to biodegrade more than 90 per cent in one month. www.pipperstandard.com


For more information and photos, please contact:

Equator Pure Nature Co., Ltd. No. 9/245 UM Tower, 24th Floor, Ramkhamhaeng Road, Suanluang, Bangkok 10250

Email: press@equatornature.com

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