Messe Frankfurt enters the Indian waste and wastewater sector

Messe Frankfurt Trade Fairs India, the Indian operation and subsidiary of Messe Frankfurt, announced today its acquisition of Watertech, India’s leading trade fair and conference on waste, wastewater and recycling from Exhiference Media Pvt Ltd. Additionally, Messe Frankfurt have also taken over Pollutech, Wastetech and Cleantech, the three shows held concurrently with Watertech.

Environmental technology, covering everything from recycling and waste management, water treatment, wastewater treatment and water supply to air purification and energy generation is a rapidly growing market. With the acquisition of Watertech, Messe Frankfurt further extends its portfolio of fairs focused on this rising sector and underlines its position as a leading exhibition organiser for this industry’s global professionals.

Drawing from the company’s successful history in hosting trade fairs such as Water Expo China + Water Membrane China, Messe Frankfurt plans on making Watertech the country’s most important trade and networking platform for the water industry. Mr Ujjwal Gupta, Managing Director of Exhiference Media will also be joining Messe Frankfurt as a consultant to personally oversee and continue the development and growth of the events which he conceptualised and launched.   

Since its debut, Watertech has maintained a tradition of showcasing the most innovative products, best practices and latest technologies for the waste, wastewater and recycling industries. In the 2011 fair, there were 86 exhibitors offered solutions including water supply and drainage systems, membranes and associated fittings, drinking water equipment as well as a number of operation and management consultancy services. They welcomed 2,482 visitors from various commercial, government and academic sectors. The annual show’s 2012 edition was postponed due to the Gujarat state election.

For 2013, Watertech is scheduled to be held from 26 – 28 September at Mahatma Mandir, Gandhinagar in Gujarat. Watertech will be the latest addition to the growing line of Messe Frankfurt trade events in India, and the company will establish its presence in a new and rapidly growing sector.

Due in part to India’s growing population, the country’s water and wastewater market is currently valued at over USD 15 billion, and is growing annually by 18 per cent. At present, approximately 30 per cent of total sewage generated by India’s urban areas is treated, and the gap continues to widen every year. This presents tremendous opportunities for companies that offer technology and equipment for this sector and for international companies looking to enter the market and collaborate with Indian firms.

Mr Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt GmbH stated, “India’s water and wastewater treatment sectors are expected to remain relatively steady in terms of growth for the foreseeable future. With Messe Frankfurt’s acquisition of Watertech, our goal is to bring both our proven professionalism and unmatched experience within green technology development, water and wastewater treatment exhibitions to ensure that Watertech is a show that will help propel the local industry into the future.”  

Messe Frankfurt organises a host of trade shows in India including ACMA Automechanika New Delhi, Techtextil India, Light India, Heimtextil India and Secutech India. The organiser plans to raise the standard of Watertech’s profile and make it on par with international events in the same sector. “We are entering a dynamic new area through the acquisition of Watertech. By applying our knowledge of best trade show practices, we look forward to developing the wastewater treatment and management segment further for the benefit of our customers, as well as driving growth as this exciting market continues to expand,” stated Mr Raj Manek, Managing Director Messe Frankfurt Trade Fairs India Pvt Ltd.

Watertech 2013 will present the perfect networking and trade opportunity and for companies looking to propel their growth in one of the fastest growing industries globally. The three-day expo will offer immense scope for wastewater management and treatment companies looking for investors and collaborators from India and across the globe.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 538* million Euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
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* preliminary numbers (2012)

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