Will Covid-19 be a setback for sustainable consumption, or will it instead accelerate changes in consumer preferences in favor of sustainability-related attributes? Before the Covid-19 crisis Asia was poised to become the next powerhouse of consumption. Middle-class growth over the next decade will be a largely Asian phenomenon – with China and India at the forefront of change. Will this development enhance or hinder sustainable consumption?
Join us as we examine our latest research insights into what motivates consumers’ sustainable purchasing decisions in Asia, and discuss why investors and brand owners need to be driving the change.
This programme will explore:
- What are Asian consumers’ perceptions, attitudes, preferences, and buying behaviors related to sustainability?
- How is shifting consumer behavior impacting brands in the short- and long-term?
- How may the current pandemic impact consumers’ attitudes about sustainability topics?
- What can brands do to support future growth of sustainable consumption?
Who should attend: This discussion may be of interest to anyone working in marketing, consumer insights, communications, sustainability, strategy, innovation, and related topics.
How to Register: Click here - https://www.conference-board.org/webcasts/asia-sustainable-consumption and create a free account to register for the webcast. You can use this account to sign up for any other webcasts and access selected publications on our website.
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