Many corporate philanthropy efforts go to waste because they either fail to deliver sustainable growth or tangible value for companies and beneficiaries alike. This is due to a lack of a solid foundation to build strong partnerships with non-profits.
Rebekah Lin provides a simple but powerful 2-hour workshop that will help you start planning for your company’s corporate social responsibility strategy. Using a variety of techniques including rapid prototyping, tri-factor tests, and scenario testing, you’ll have a clearer idea of what you want to achieve and the potential partners you should be working with in the social impact space.
EVENT DETAILS:
- Thursday, 23 June 2016
- 9:00am - 11:30am
- Venue: TBD, Singapore
- Ticket: $30 (early bird), $50 (regular), $40 (4+ group)
TOPICS COVERED IN THE SEMINAR:
- Setting goals for collaboration with non-profits
- Cool collaboration campaigns between non-profits and brands
- Ideating with your non-profit: rapid protyping and brainstorming
- Selecting the best collaboration idea to build
- Evaluating the partners to build your collaboration vision
- Working well with your non-profit: tips from the field
WHO SHOULD ATTEND:
- marketing directors
- brand managers
- brand owners
- corporate social responsibility advocates
- corporate communications professionals
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