Earth to Paris: A love letter

As the UN climate change conference enters its crucial final days, global social media campaign #EarthtoParis wants to send a strong message to world leaders: Make this the turning point against climate change.

A Love Letter From #EarthToParis - Narrated by Morgan Freeman

Around the world, people are raising their voices for global climate action—and it's beautiful. You can add your voice by sending a letter from #EarthToParis: Film by Nirvan / GOOD. Narrated by Morgan Freeman. Music: "Allegro Prestissimo" performed by Yo-Yo Ma & Bobby McFerrin, courtesy of Sony Music Entertainment. Nature footage courtesy of Moving Art by Louie Schwartzberg. Produced by Add your voice to the global call for climate action: #LoveEarth

Posted by United Nations Foundation on Monday, 7 December 2015

The Earth to Paris coalition has launched a social media campaign that aims to send a resounding message to global leaders gathering this week in the French capital: the world wants something done about the planet and it wants it fast.  

Comprising 110 partners including­­ the City of Paris, Facebook, Twitter, the Nature Conservancy, United Nations agencies and civil society groups, the coalition has created a hashtag #EarthtoParis to unify messages across social media.

“The Earth To Paris coalition invites people everywhere to unite their voices this week for bold climate action so that Earth’s voice is heard during the negotiations at the United Nations Climate Summit—COP21,” the group said in a statement. 

On Monday, the group released a video promoting the movement: a crowd-sourced montage with people around the world, as well as celebrities such as actor Jack Black, entrepreneur Sir Richard Branson, singer Pharrell Williams and model Gisele Bundchenm holding signs that read ‘Earth to Paris’. 

In the 90-second video, Earth, voiced by actor Morgan Freeman, says: “The world has spoken. Make this the moment the world has been waiting for. Make this the turning point against climate change. The time to act is now. Be bold. Love, Earth.”

The video was set to ‘Allegro Prestissimo’ performed by cellist Yo-Yo Ma and singer Bobby McFerrin. 

A previous video - #EarthToParis: This is not about Jack Black or Lil Bub, which is a call for video clips, received more than one billion impressions in its first week. 

To coincide with the launch on Monday, Earth to Paris also organised live as well as online events around the world including Twitter chats, Google Hangouts, and local parties and digital events in 19 countries across six continents. 

Did you find this article useful? Help us keep our journalism free to read.

We have a team of journalists dedicated to providing independent, well-researched stories from around the region on the topics that matter to you. Consider supporting our brand of purposeful journalism with a donation and keep Eco-Business free for all to read. Thank you.

Most popular

More from COP21: UN Climate Change Conference

climate justice cop21
The Paris agreement is not perfect, but a constructive response would be to encourage the process. Extreme activists who describe it as a failure ironically chip away at the potential of the deal to bring about the very outcomes they desire.
coal crash
As worldwide demand for coal stalls, some experts believe the industry is now in such dire straits that it won’t be able to compete with renewables in future.
coal mountain australia
Despite its vital role in the development of Australia's economy, the future of coal looks grim in a world aiming to limit warming to below two degrees Celsius, says Newcastle University academic Gary Ellem.
UN celebrates adoption

Opinion / Carbon & Climate

The net-zero imperative

The Paris agreement has made big leaps in setting a cap for global temperature rise and international climate finance, but the important target to reach net zero greenhouse gas emissions was left out, say Oxford University's Eric Beinhocker and Myles Allen.
leaf background pattern

Transforming Innovation for Sustainability Join the Ecosystem →

Strategic Organisations

ESG Book
City Developments Ltd