Asia is unlikely to follow the same litigious path as the West in tackling greenwash, and will rely on consumer advocacy and sustainability reporting. Meanwhile, the year ahead will see new forms of greenwashing emerge, and more 'carbon neutral' claims as firms woo climate-focused investors, experts predict.

Thitachai joins KPMG's Southeast Asia climate risk team based in Singapore.

Demand for climate risk digital solutions is expected to quadruple in five years as extreme weather intensifies and regulatory pressure on businesses grows. The strongest growth is projected in climate-vulnerable Asia Pacific.

Complexities in tracing and transparency mean sustainability leaders may be falling short of their own commitments on palm derivatives and oleochemicals.