With the launch of Singapore’s Green Plan in 2021, sustainability is a priority national issue. But are Singapore consumers’ mindset towards sustainability also changing? What else is needed from businesses, consumers and the government to accelerate progress towards a more sustainable Singapore?
Accenture and WWF-Singapore have been working together on this important topic, by conducting a business and consumer survey on sustainability sentiments in Singapore.
The study Sustainability in Singapore - Consumer and Business Opportunities uncovers Singapore consumers’ mindsets, behaviours and factors driving purchase decisions; and their expectations from businesses, governments and from themselves with regards to sustainability.
The study also explores businesses’ current and planned sustainability practices and opportunities to do more. And lastly, the study identifies key actions for businesses, consumers and government that will drive a greater impact on the state of sustainability.