Analysing the policy and entrepreneurial context in three landscapes across Asia, the report highlights how supporting innovative small-scale green businesses could help reverse the current trend where business incentives for promoting deforestation remain greater than those for preventing it.
The study shows that this trend persists despite recent deforestation-free commitments made by several countries and the UN push to halt deforestation by 2020.
“This report shows the importance of bringing together entrepreneur incubators, impact investment and innovation support in a more coordinated fashion and increase investment in zero deforestation products,” said Paul Chatterton, head of WWF’s Landscape Finance Lab. “Policies and practices need to be focused to assist new business development if governments and donors want to meet their deforestation-free commitments.”
A collaboration between five organisations – WWF, Ennovent, Impact Hub, Clarmondial and GreenWorks Asia – the report draws on case studies from three key biodiverse countries that represent the range of conditions across Asia including: the Central Truong Son area in Vietnam; Kalimantan and Sumatra in Indonesia; and the Terai Arc region in the lowlands of Nepal.
The report shows that there is strong potential for innovative green business approaches. Sectoral analyses in the study show the kinds of enterprises that might contribute positively to addressing deforestation, such as rubber, cocoa, rattan, essential oils and medicinal plants.
A good example is The Mountain Institute’s work in Nepal to turn medicinal and aromatic plant production into a profitable business for small producers. Since 2001, The Mountain Institute has increased the income of over 15,000 farmers through training and supporting the sustainable cultivation of plants such as Chiraito (Swertiya chirayita ), Lothsalla (Taxus wallichiana ), Satuwa (Paris Polyphylla ) and Seto Bikhuma (Aconitum ferox, A. spicatum ).
The institute, in partnership with WWF and business innovation company Ennovent, plans to secure certifications for organic production, quality processing and good forest management – including in the buffer zones of national parks - strengthening linkages to the profitable global cosmetic and pharmaceutical industry.