Water experts from the United Kingdom have announced they will be sharing their vast knowledge in the area of water scarcity solutions at the International Water Summit (IWS) in Abu Dhabi from 20th - 22nd January 2014, as part of Abu Dhabi Sustainability Week.
The UK’s water and wastewater supply chain association, British Water, is encouraging UK water companies to participate in the official UK Pavilion, sponsored by UK Trade and Investment. The commitment was confirmed during a recent road-show to the U.K. by Reed Exhibitions, organizers of the International Water Summit (IWS) which is hosted by Masdar and partnered by the Abu Dhabi Electricity and Water Authority (ADWEA). It follows previous commitments of support from key markets with extensive water expertise including Japan, Singapore and France.
“The International Water Summit is undoubtedly a key event for the Middle East as it faces increasing pressure to find solutions to the issue of water scarcity caused by the hot climate and arid environment,” said Lila Thompson at British Water.
“UK companies are particularly experienced in working in quasi-privatized landscapes and they are keen to contribute to the world, the Gulf and Abu Dhabi by expanding their water-related businesses internationally and sharing best practice and know-how in sustainable water solutions,” said Ms. Thompson.
Ara Fernezian, Divisional Managing Director - U.A.E. for Reed Exhibitions, said the UK’s strength in smart water technologies, consultancy services and asset management will bring a wealth of knowledge to IWS 2014.
“The UK Pavilion at IWS is a clear indication of the global approach being brought to the event to address the challenges facing the Middle East in terms of water sustainability and efficiency. We are delighted to have the support of British Water and UK Trade and Investment, and their active participation at IWS 2014 will add to the international expertise being shared,” said Mr. Fernezian.
The successful UK road-show builds on earlier visits by representatives from the International Water Summit to Japan, Singapore and France, with the road-show since stopping in Germany and the Netherlands.
“The issues of water scarcity, especially in arid regions like the Middle East, require global collaboration, and equally regional companies and authorities can share their own unique expertise with the world. The international water community is committed to raising the key issues of water sustainability to governments and corporations, and they view the International Water Summit as a critical platform to facilitate discussion and dialogue,” said Mr. Fernezian.
The IWS 2014 conference programme is expected to again feature some of the world’s leading water experts to present on topics such as integrated water resource management, renewable energy desalination, the water-energy nexus and water security, whilst the exhibition area, which attracted over 120 exhibitors from 20 countries at the inaugural edition last January, will feature the Sustainable Water Solutions Village.