StarHub plants 30 trees for Singapore’s 300kg of recycled e-waste

11 May 2012 – Singapore’s green telco giant went even greener today by planting 30 trees at the Sungei Buloh Nature Reserve. The tree-planting exercise was StarHub fulfilling its promise to plant 30 trees if Singapore recycled 3,000kg of electronic waste (e-waste) between Earth Hour on 31 March and Earth Day on 22 April 2012.

“Although only 300kg of e-waste was recycled, we decided to plant all 30 trees,” said Ms Jeannie Ong, Head of Corporate Communications and Investor Relations, StarHub. “After all, we believe in preserving our natural environment and planting trees is an excellent way to raise environmental awareness amongst our staff.” Ms Ong led 21 other StarHubbers in planting the 30 trees at Sungei Buloh Nature Reserves’ Boardwalk near the Visitor’s Centre, under the NParks Plant-A-Tree programme.

The trees planted were Avicennia alba and Rhizophora mucronata, commonly known here as Api-Api Putih and Bakau Kurap respectively.

The tree-planting marked the end of a three-week long campaign that launched StarHub’s e-waste recycling bins at its Customer Service Centres at OUB Centre, Plaza Singapura, StarHub Green and Tampines Mall, as well as a bin at Level 4, *SCAPE.

“We did not really know what to expect,” shares Ms Ong, referring to the far lower quantity of e-waste recycled than challenged. “There is no other widely publicised channel of e-waste recycling for consumers here, so we were rather optimistic in our challenge to Singaporeans.

“However,” she added, “we still hope that all consumers will visit our Customer Service Centres and recycle their e-waste with us. After all, e-waste is one of the most toxic wastes of all; that is why we are trying to do our part in minimising irresponsible disposal and subsequent damage to the environment.”

Besides planting trees to renew the environment, StarHub would also like their customers to join in and do their part to save trees with the StarHub Green Bill, which was officially launched on 1 May 2012. This service is available to all StarHub customers who have at least one active personal StarHub Mobile, StarHub TV, MaxOnline and Digital Voice service.

StarHub Green Bill provides customers with paperless billing that includes SMS or email alerts when their bill is ready. Customers enjoy the freedom of accessing their bills online, as well as the convenience of making online payment anytime.

StarHub customers are invited to log on to My Account Manager at to sign up for the My StarHub eBill and do their part to help save the trees.

Publish your content with EB Publishing

It's about who you reach. Get your news, events, jobs and thought leadership seen by those who matter to you.

Most popular

Featured Events

Publish your event
leaf background pattern

Transforming Innovation for Sustainability Join the Ecosystem →