Strategic communications agency salt (www.salt-communications.com) is one of the first companies in the UK to be awarded B Corporation status.
To achieve certification, companies must meet high standards of social and environmental performance, transparency and accountability. The performance standards are comprehensive and transparent, designed to measure the company’s impact on all of its stakeholders (clients, employees, suppliers, community, and the environment) and demonstrate they a force for good in society.
Salt was founded in 2000 with a purpose to deliver positive change through communications. The agency operates from offices in London and Singapore, creating global social mission, employee engagement, story-telling and thought leadership programmes for some of the world’s leading brands and organisations.
Salt works especially closely with Unilever and has developed social mission work for 16 of its leading global brands, including Lifebuoy and Domestos, which featured in New York last weekend in the activities around the UN’s announcement of the Sustainable Development Goals. Unilever recently reported that its sustainable living brands grew at twice the rate of the rest of the business in 2014. This, along with work with market-leaders like Kimberley-Clark, ManpowerGroup and Givaudan, has helped the agency create world class proprietary methodology to enhance external reputation, promote internal alignment and increase sales.
“We often talk to our clients about doing well by doing good, and earning our certification as a B Corp is a way of showing our own commitment to that philosophy. We’ve worked hard to try and do business the right way and we’re excited to join the B Corp global network in striving to improve business practices and impact,” says salt co-founder Andy Last.
Other Certified B Corporations are Ben & Jerry’s, Patagonia, Method, Better World Books and New Resource Bank.