One Museum Place, the newly-completed 60-story Premium Grade-A office tower and retail pavilion in Shanghai by US-based developer Hines, has partnered with Green Initiatives (GI) to launch BETTER WATER, GI’s newest action campaign that aims to reduce plastic waste from bottled water.
The BETTER WATER campaign connects organisations with existing solutions to reduce the plastic waste generated by plastic water bottles, while at the same time reducing the operational cost of drinking water. One of the methods to achieving this is promoting the adoption of filtered and/or reusable drinking water systems in offices, event spaces and schools.
Corporate offices, conferences & events, and schools are all among highest volume users of bottled water. Adopting a ‘better’ i.e. certified and well-maintained drinking water system, instead of disposable water bottles can be cheaper, less wasteful as well as healthy.
Through this partnership, GI and One Museum Place hope to demonstrate to businesses and office workers in Shanghai the benefits of adopting cleaner, alternative sources of drinking water.
Nitin Dani, Founder & Director of Green Initiatives, said, “Globally, one million plastic bottles are trashed every minute and bottled drinking water is a key contributor to this. As our hunger for convenience grows, the plastic trash that we end up producing to feed this convenience also only further grows.”
Rather than focusing on invoking guilt among consumers, the campaign will focus on the power of collective action and share powerful data on the impact achieved by companies. It will also challenge the widely-held assumption that bottled water is safer and cheaper. In fact, bottled water can be up to 70 per cent more expensive than filtered water or refillable water systems.
In the last 20 years China has become the world’s leading bottled water consumer, according to research from China Water Risk, as more and more consumers in China turn to bottled water out of safety concerns and convenience. The result is that more than one million tonnes of plastic waste is generated by the bottled water industry in China each year, roughly equivalent to one Jinmao Tower of waste.
As if this is not enough, climate scientists around the world have already sent a warning that at the current rate of plastic consumption there may be more plastics in the ocean than fish, by the year 2050.
“The fact is that a solution to address this problem already exists that is neither expensive nor complicated. What’s more it can help organisations save operational costs in purchase of drinking water. Through this campaign we hope to spread the message that organisations can make a difference, and that it is simple and affordable. We are delighted to partner with One Museum Place on this campaign,” Nitin further added.
The campaign will be launched at a public event in support of Earth Day 2019, on 23rd April at One Museum Place, located in heart of Shanghai’s Jing’an district. To register for the event or to participate in the campaign visit this link.
For any enquiries and requests please send an email to info@greeninitiatives.cn
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About One Museum Place
One Museum Place has been designed and built to be a healthy and sustainable building. It has already been awarded LEED Platinum Pre-certification and is well on its way to achieving the highest rating from the USGBC, in what is one of the most popular green building certification programs used worldwide. One Museum Place has also designed and implemented a state-of-the-art indoor air quality system that enables continuous monitoring and management of air quality being delivered to its tenants. This makes it one of the most innovative projects to date and allowed it to achieve RESET™ Air Pre-certification.
To learn more about One Museum Place visit www.onemuseumplace.cn
About Green Initiatives
Green Initiatives (GI) is a social enterprise that started in Shanghai in 2009, with the goal to raise awareness on environmental issues. In recent years the organization has been working on identifying local problems and creating local, scalable solutions to address those. In addition to running several citywide recycling projects on textiles, paper and e-waste, in November 2016 GI also launched the PLASTICS ARE FOREVER project in collaboration with the Plastic Oceans Foundation, to raise awareness on single-use plastic waste. The Better Water campaign was inspired by this project.
For learn more about Green Initiatives visit www.greeninitiatives.cn
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