Introducing ‘Monetizing and pricing sustainability – beyond good intentions: transform your go-to-market for sustainable impact’

Introducing 'Monetizing and pricing sustainability – beyond good intentions: transform your go-to-market for sustainable impact'

PricingForThePlanet unveils its new book, “Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact.” Edited by Stephan M. Liozu, PhD, and Fabien Cros, this comprehensive guide elevates the concept of sustainable business models, showing how they can be monetised effectively.

Going beyond traditional notions of pricing, the book combines expertise from the realms of sustainable business practices, monetisation, and innovative market strategies. Spanning 21 insightful chapters across six distinct sections, it delves into how businesses can intertwine profit and sustainability without compromising either. “Monetizing and Pricing Sustainability - Beyond Good Intentions” serves as a compass for forward-thinking enterprises aiming to pioneer sustainable monetisation.

The book includes more than 10 case studies and several industry-focused analyses based on the contributions from sustainability experts, monetisation practitioners and sustainability consultants.

Featured examples, such as “How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Circular, Customer-Centric Business Models” and “Impact of Remanufacturing on Sustainability”, showcase real-world applications of these sustainable business models. Another highlight is the spotlight on the PricingForThePlanet TOP 40 Thinkers – a curated list of influential minds sculpting the future of sustainability monetisation.

Addressing a common question in boardrooms, this book articulates the tangible business impact and return on investment (ROI) of sustainable practices, answering the ‘so what?’ often posed by top-tier executives.

Readers can acquire their copies now on Amazon and Apple Books.

About PricingForThePlanet

PricingForThePlanet is a pioneering organisation dedicated to integrating sustainability with pricing and monetisation strategies. Their mission is to create the biggest ecosystem around the intersection of sustainability and business, with a particular focus on new business models enabled by sustainability.

Through research, collaboration, and education, they aim to guide businesses towards a future where profit and sustainability are interconnected. Illustrating their mission, PricingForThePlanet produces a biweekly newsletter and hosts a podcast, both offering insights and discussions on these innovative business models and the role of sustainability. Additionally, PricingForThePlanet has just released a first of its kind online course for professionals interested in learning and getting certified on Monetizing and Pricing Sustainability. For more information, please visit or contact

About the editors

Stephan M. Liozu PhD is Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial pricing, XaaS pricing, and value-based pricing. He is also the co-Founder of Pricing for the Planet which specialises in the monetisation of sustainability. Stephan has 30 years of experience in the industrial sector with companies like Owens Corning, Saint-Gobain, Freudenberg, and Thales. He has authored and edited 14 books on value and pricing management. Stephan sits on the Board of Advisor of Professional Pricing Society.

Fabien Cros, co-founder of Pricing for the Planet, is a seasoned professional with over a decade of experience in data, AI, management consulting, and pricing optimisation. Currently serving as Data and Measurement Lead at Google France, he boasts a track record of leveraging data and AI to boost business performance, including generating over US$300M in additional profit during his tenure at Accenture US. Fabien is a respected thought leader in business monetisation and sustainability, with more than 30 published articles to his name and speaking engagements at esteemed institutions like HEC Paris. His work passionately advocates for sustainable business strategies and eco-friendly business models, delving into the fascinating intersection of sustainability and monetisation.

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