Green Initiatives adds two new sponsors to the fiber project

Two new sponsors have recently joined Green Initiatives’ Fiber Project: Arup Shanghai and Schneider Electric, Shanghai.

Arup, a long-time sponsor of Green Initiatives, is an international engineering consultancy firm that works closely with designers to shape the built environmentin China and around the world. Arup has a particular focus on leading edge sustainable design, and has been hosting Green Initiatives’ monthly forums for over three years.

According to Michael Kwok, Director at Arup Shanghai, “Arup is very pleased to support such meaningful activities. I personally have been looking for ways to donate or recycle my old clothing but did not manage to find a proper way to do so in Shanghai”.

The Fiber Project thus fills an important void for many individuals like Mr. Kwok based in this city, by serving as a systematic and eco-friendly way of recycling clothing.

Multinational energy company, Schneider Electric, focusing on innovation in the areas of energy management and automation, has also committed to sponsoring and implementing the Fiber Project at their Pudong office with the support of Schneider Volunteer Association. Sustainability is a key mandate for Schneider Electric as they aid businesses in improving energy efficiency while helping the international community by providing access to reliable sources of energy in new economies.

The Fiber Project will be an addition to Schneider’s battery recycling project that has already been implemented on their Pudong campus. The company has over 1000 employees in this campus.

Green Initiatives has successfully conducted introductory presentations for Arup and Schneider Electric employees, stressing on the importance of the project and its related environmental and human impacts. Branded clothing recycling bins have also been placed in both these campuses for year-round recycling.

The logistics for the quarterly collection of clothes from the above location, transportation, as well as storage of the clothing has been sponsored by Unigroup Relocation, an American logistics company based in Shanghai.

The Fiber Project is a community-focused and volunteer-run initiative that seeks to reduce environmental degradation stemming from clothing and textile waste. The goal is to mitigate the amount of textiles that end up in landfills while also promoting environmental protection by reducing the required resources like land, water, energy, pesticides, fertilizers, and toxic dyes that are necessary in the production of new textiles.

The project was soft-launched in December 2014 and currently has 5 sponsors in Shanghai, including the above; other sponsors being Unigroup Relocations, Concordia International School and Australian mining giant, Rio Tinto.

To learn more about Green Initiatives or the Fiber Project, please or write to

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