ABB opens new regional robotics hub to drive productivity in Southeast Asia

ABB, the leading power and automation technology group, has officially opened its Regional Robotics Packaging Application Hub in Singapore today. The center reinforces ABB’s position in robotics in Southeast Asia, providing value-added engineering solutions in industrial manufacturing processes tailored for the Asia market.

As part of ABB’s commitment and Singapore’s impetus to drive innovation and productivity, the hub will be a platform to develop novel robotics manufacturing solutions in hardware and software to benefit growing industries such as food and beverage, pharmaceutical, consumer electronics, and solar photovoltaics.

The new hub will also serve as a live learning and collaborative environment through research and problem-solving from real industrial cases. Through training industry partners and educational institutions, ABB will help to develop highly competent engineering talents to serve the region, accelerating the growth of technical competencies locally and regionally.

Haider Rashid, head of ABB in Singapore and the South Asia region said, “These are exciting times where robotics automation is revolutionizing the face of manufacturing. We are looking forward to sharing our know-how and helping companies to become even more cost competitive while meeting the highest standards of productivity and quality, and we are excited about making a difference to industries in the region.”

Lim Kok Kiang, Assistant Managing Director at the Singapore Economic Development Board said, “Singapore is embarking on the Future of Manufacturing initiative to position ourselves as the leading advanced manufacturing hub in the region. As part of the initiative, we are encouraging the manufacturing sector to co-create and implement future manufacturing solutions in Singapore, leveraging technologies such as advanced robotics and automation, additive manufacturing and ICT solutions. ABB is a major power and automation solutions investor in Singapore, and its Regional Robotics Packaging Application Hub will be a major boost for our advanced manufacturing ambitions.”

An extension of ABB’s Robotics Application Center that was set up in 2010, the new 600 square meter workshop features demo units for picking, packing and palletizing processes. The facility will allow end customers, channel partners and ABB to run trials with actual products, assemble robotics systems and conduct factory acceptance tests before delivery.

Through contactless robotics technology, manufacturers can expect a high degree of hygiene, accuracy and consistency in their production. The speed and flexibility of robots allow fast changeover in products to meet customization demands, and installation in hazardous environments without lighting, heating or air-conditioning enables businesses to be more efficient in their energy usage, while lowering employee exposure to potential hazards and risks.

A world-leading manufacturer of industrial robots and robot systems, ABB has the market’s widest range of robot-based packaging automation, including specialized robots for picking, packing and palletizing to meet the demands of most packaging industry applications.

ABB ( is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 150,000 people.

For more information please contact:
ABB Singapore Media Relations:
Timothy Fernandez; Lucian Lee
Tel. +65 6908 7027

Publish your content with EB Publishing

It's about who you reach. Get your news, events, jobs and thought leadership seen by those who matter to you.

Most popular

Featured Events

Publish your event
leaf background pattern

Transforming Innovation for Sustainability Join the Ecosystem →