A recruitment firm that specialises in finding jobs for people who want to work for ethically-minded companies has launched in London.
Citizen Kind is the brainchild of British recruitment executive and lifelong vegetarian Emma Osborne who, after 12 years in the business—the last six in Singapore running the Asia operations of creative recruiter Aspire—found that she had grown “weary” of advocating for companies whose values she didn’t share.
Her firm will cater to people who want to work in the sustainability departments of large companies to help “turn the tide”, or for startups looking to change consumer behaviour by offering vegan, sustainable or eco-friendly products to consumers.
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The more talented people who shift their careers to working with employers whose values match their own, the more power we bring to the change we want to see in the world.
Emma Osborne, founder, Citizen Kind
“Being vegan is still considered an extreme choice even now, and so I wanted to help normalise a compassionate lifestyle by opening up opportunities in sustainable companies to those consciously reducing their impact on the planet,” she said.
“The more talented people who shift their careers to working with employers whose values match their own, the more power we bring to the change we want to see in the world.”
The firm has ambitions to launch in Asia, Europe and the United States by 2020.
To date, Citizen Kind’s clients include investment firms, tech startups, e-commerce firms, charities, and vegan food brands.