In the last two years, a small number of leading firms have started to integrate sustainability within corporate communications, in pursuit of brand benefits. Between these and the ones that still refuse to talk about sustainability sit the bulk of $1 billion plus firms, keeping sustainability communications in a silo and pushing out messages and reports to limited audiences, primarily the ‘green ghetto’.
This complimentary Verdantix webinar will help executives responsible for sustainability communications, whether sitting in sustainability or marketing functions, to understand the different strategic approaches and the business case for enhancing communications. Verdantix will reveal five sustainability communications strategies used by organisations today, and outline the benefits of adopting sustainability as a key brand attribute and implementing innovative sustainability communications.
Thursday, April 25, 2013
4.00pm - 5.00pm (UK)
11am - 12 noon (EDT)
8am - 9am (PST)
Presenter: Abbie Curtis, Industry Analyst, Verdantix
When registering for the webinar please use your work or institute email address. Personal email addresses e.g. gmail, yahoo, aol cannot be approved.