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Online Training - Effective CSR Communications


Online Hong Kong

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Course Overview:

It can be tough for PR professionals and CSR managers to make CSR communications fresh and engaging. All too often companies assume that sustainability reporting is the end of the CSR communication plan for engaging key stakeholders - employees, customers, local communities and investors. CSR management teams and public relations professionals find difficulties in addressing the need for increased transparency and corporate accountability in an ongoing way. This 2-hour training session will provide practical tips and tools, whilst using international best practice examples to demonstrate the success factors that will get companies noticed for their CSR initiatives and overcome CSR communications challenges.

Time: 2:30pm - 4:30pm (Time Zone: GMT +8)

Topics include:

  • What are the principles for successful CSR communications?
  • What are the characteristics of communications strategies that get companies noticed?
  • How to formulate strategic and targeted stakeholder communications?
  • How are leading companies communicating?
  • Sustainability reporting – what’s next?

Special note: The real time online training allows participants to access the training audio using either Voice over IP (VoIP) or toll-based phone numbers. Participants wishing to connect to audio using VoIP will need a fast Internet connection (384 kbps or better), a microphone and speakers (a USB headset is recommended). Participants who choose to use the toll-based numbers will be charged their standard long-distance rate to United Kingdoms, Australia or the United States. If you have any special request or questions, please feel free to contact Mr. Basil Ling at

Who should attend?

Executives who are involved in one of the following areas:

Community Relations; Corporate Communications; Corporate Social Responsibility;

Crisis Management; Employee Communications; Investor Relations; Human Resources;

Marketing Communications; Marketing; Media Relations and Public Relations

Course Leaders:•Richard Welford biographyFee:USD 130


Asia Pacific's Hub For Collaboration On Sustainable Development
An Eco-Business initiative
The SDG Co