After more than a decade in the surf and fashion industry my professional journey has taken me around the world to some of the most exciting metropolitan cities, beautiful beaches and spectacular mountains. I have travelled to many developing nations in my professional capacity working with factories and experiencing how commerce and globalization has impacted the lives of many and the environmental crisis.
I have sought out challenging projects and appointments that satisfy both my passion for social and environmental change as well as delivering professional success. As GM for Patagonia Australia I am aiming to bring the brand to a mainstream audience in our market and share Patagonia’s mission and values. It is an exciting and humbling challenge.
Patagonia wants to be in business for the long term, and a healthy planet is necessary for healthy business. We want to act responsibly, live within our means and leave behind not only a habitable planet, but an Earth whose beauty and biodiversity is protected for those who come after us. We think that business can inspire solutions to the environmental crisis, and that we owe those that work in the textile industry fair labor practices and safe working conditions.