How2Recycle welcomes Wholesome! as newest member

Wholesome!, a Fair Trade Certified, Organic, and Non-GMO Project Verified sweeteners company, is the latest addition to the How2Recycle program.

Wholesome! supplies organic sugars, agave, honeys, molasses and stevia to grocery stores and food service operations around the U.S. and Canada and also sells their sweeteners as bulk ingredients.

“We can’t wait to see the How2Recycle label on Wholesome! products this year,” says Kelly Cramer, Project Manager at Sustainable Packaging Coalition. “As a new member of How2Recycle, Wholesome! is demonstrating commitment and leadership when it comes to communicating accurate recycling instructions on their packaging.”

Wholesome! will use the label across its entire U.S. product line to help customers recycle their product packaging. The first wave of products with the label will be the company’s standup organic sugar pouches, made from recyclable PE, followed by its additional products over the next year.

“Environmental responsibility is one of our company’s core values and recycling plays a crucial role in supporting that, said Lola Soyebo Harris, new product development manager at Wholesome!. “We want to do our part to build awareness about recycling, and How2Recycle has simplified that process and made it easier for our customers.”

Companies interested in joining the growing How2Recycle program can visit or contact

About How2Recycle

The How2Recycle Label is a US-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at

About Wholesome!

Wholesome! believes that life is sweeter when you pour your whole heart into all that you do. The nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys, Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $10 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay. Visit WholesomeSweet.Com or contact Customer Service: 1(800) 680-1896 or CS@WholesomeSweet.Com.

The Wholesome! brand is owned by Wholesome Sweeteners, Inc. located in Sugar Land, TX. The company also owns organic and natural candy company TruSweets, which operates the candy brands Surf Sweets and TruJoy Sweets.

Media Contact: Anne

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