Public relations firm MSL Group has appointed Suzy Goulding to lead its sustainability practice in Asia Pacific and the Middle East.
Goulding joins after more than five and a half years with PR firm Mullen Lowe Salt, where she was Singapore director and founded its sustainability practice.
In her role as head of sustainability for APACMEA, Goulding will lead strategy development and steer sustainability efforts for MSL clients, which include consumer goods firm Procter & Gamble, industry-backed waste non-profit Alliance to End Plastic Waste and snacking giant Mondelez.
She will be based in Singapore, but oversee sustainability for MSL’s 25 offices around the region.
Her appointment comes soon after MSL’s owner, Publicis Groupe, launched Salterbaxter, a United Kingdom-based sustainability consultancy, in Australia. Goulding may also work on Salterbaxter clients.
MSL said that Goulding’s appointment would help companies better understand the risks and opportunities arising from sustainability issues and “turn their sustainability promises into real tangible progress”.
She will report to MSL’s regional CEO Margaret Key.
Goulding said she was joining MSL “at a time when the need for brands and organisations to drive sustainable change could not be more critical”.
While most companies want to improve their sustainability credentials, Goulding said they lack the knowledge and confidence to take meaningful action.
She said she aimed to “help clients make sustainable changes with conviction, and communicate their actions in a way that is honest, transparent, and credible”.
Over her career, Goulding has worked for marketing firms including Ate Group, Umami Collective and Y&R.