Engagement Through Social Media (Singapore)

Social media has become an essential part of the communications process, in both conveying awareness and communicating to internal/external stakeholders.

Workshop aims:

* Targeted at those working in the public or private sector communications or engagement

* Will help those that know you need to start using social media at work but don’t know where to


* Will help delegates learn from the experience of companies and public sector organisations

that are already using social media

* Will help delegates to convince others in your organisation why social media is important.

The workshop will:

* Provide an overview of social media in the world today

* Explore the different social media tools and how they can be used in public & private sector

communications and engagement

* Provide a practical introduction to how to introduce social media into the public & private

sector communications mix

* Discuss real examples of social media in action with regards to Corporate Social

Responsibility – good and bad practice

* Give delegates the knowledge and skills to start using social media in communications and


Course agenda:

Social media – the basics

* What is social media?

* Seven types of social media explained

* Usage statistics

* Why should your organization care?

Using Facebook in communications and engagement

* Profiles, pages and groups

* Enhancing your presence – apps, content and updates

* Promoting your Facebook presence – growing your network

* Examples of Facebook in action in the public sector – good and bad

* What can the public sector learn from private sector use of Facebook?

Using Twitter in communications and engagement

* What roles can Twitter play in communications and engagement?

* Harnessing the power of Twitter to reach new audiences

* Getting the right content for Twitter – achieving shareability

* Integrating Twitter into the communications mix

* Understanding Twitter: hashtags, retweets and the rest

* Developing the conversation – follow etiquette on Twitter

* Attracting followers to grow your Twitter audience

* Examples of Twitter in action in CSR – good and bad

* What can the public sector learn from private sector use of Twitter?

Social media relations – dealing with coverage on social media

* What is social media relations?

* Effective online monitoring

* The local online audit

* What to monitor and how

* Should you respond if someone says something bad about you?

* How you can respond to social media coverage of your organisation

Writing a social media strategy

* Components of a good social media strategy

* Gaining buy-in – the case for and against social media

* Implementing social media in communications and engagement

* Tackling the issue of blocked access to social media at work

* How to evaluate the effectiveness of social media

Sponsor/exhibitor contact

Sean Flynn
[javascript protected email address]

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