As thoughts already turn to the 2022 football World Cup, and the issues with creating solar powered, air-conditioned stadia, Italian technology ace Troiani & Ciarrocchi Srl is just the latest in big names to sign for GulfSol 2013 (3-5 September, Dubai World Trade Centre).
“The fact that such an influential player in the stadium solar market has booked a prominent location at this year’s inaugural GulfSol exhibition, is yet another endorsement that the event is answering the needs of the solar industry for the entire MENA region” says Derek Burston, exhibition director.
“With solar companies struggling everywhere to make things happen at the moment, those with the right, proactive marketing approach are realising that the best way to escape the general solar downturn is to get themselves exposed in key, emerging markets” he adds.
“The most successful companies always know that in times of recession, when margins are squeezed and competition is tougher, then that is the time to increase marketing activity and get out to win new customers from exciting new frontiers” concludes Burston.
Certainly, that is the message that exhibitors at the first ever GulfSol exhibition will be taking away with them.
GulfSol 2013, the first focused solar event for the MENA region, has caught the industry’s attention and looks set to be a sell-out. To make sure your company has the chance to display its potential to the Middle East and North African solar industry, book one of the few remaining places at this year’s inaugural GulfSol exhibition, by contacting the team via firstname.lastname@example.org, or through the website, www.gulfsol.com.