China green products to penetrate Southeast Asia lucrative green market GBR Expo Asia 2012

China green products to penetrate South East Asia lucrative green market with China Pavilion in the 2nd International Exhibition and Conference on Green Building & Retrofits Expo Asia 2012 held in Thailand for the Asia Market from 19-21 September 2012

Organizers of the 2nd International exhibition and conference on Green Building & Retrofits Expo Asia 2012 (jointly organized by IMPACT Exhibition Management Co., Ltd and CMC Exhibition Services Pte Ltd) and China Council for the promotion of International Trade Hangzhou Sub-Council and Hangzhou International Trade Service Center have signed an MOU to cooperate and jointly promote and assist Chinese manufacturers to penetrate into the South East Asia Green Building market.

At the official signing ceremony that took place in Hangzhou, Mr. Steven Chwee, General Manager of CMC Exhibition Services Pte Ltd, co-organizer of Green Building & Retrofits Expo Asia 2012, Mr. He Baili, director of Exhibition Department of CCPIT Hangzhou and Hangzhou International Trade Service Center agreed through the memorandum to organize a China-Hangzhou Pavilion in Green Building & Retrofits Expo Asia 2012 to serve as a platform to showcase the Chinese Manufacturers to the South East Asia Green Professionals and Buyers.

The partnership is part of CCPIT Hangzhou strategy to assist Chinese manufacturers of green, energy savings and environmental friendly products to penetrate the lucrative South East Asia market and also to raise the awareness of China commitment and progress in adopting Green Buildings as part of their agenda to reduce their carbon footprint and greening the country. The organizers of Green Building and Retrofits Expo Asia 2012 will in return, provide a specially designed China – Hangzhou Pavilion and coupled with dedicated marketing and promotion to match make the South East Asia buyers to the Chinese manufacturers and to drive key buyers and green professionals into the China Hangzhou Pavilion.

The Green Building market in South East Asia is a huge and varied market from developed green markets to new and emerging opportunities. Being tropical climate, the importance of Green Building or efficient Buildings becomes more and easily justified. Singapore, which leads the forefront in greening the country, has strong government incentives and support. Another key South East Asia market Thailand, was rated one of the top ten CDM countries this year. Thailand has placed a strong focus in industrial developments and CDM projects for the past years until recently. Just earlier this month, the newly formed Thailand Green Building Institute has recently announced a Thai designed Green Building Rating Tools called “TREES” that encourages Commercial and Residential Facilities to get themselves green-certified. The “TREES” certification is backed by the Ministry of Energy, Thailand. Other key emerging markets such as Indonesia, Malaysia; New markets such as Cambodia, Myanmar clearly justify the region potential.

The 2nd International Exhibition and Conference on Green Building & Retrofits, held in Thailand for the Asia market ( will be held in Hall7, IMPACT Exhibition Center, Bangkok, Thailand from the 19 – 21 September 2012. The exhibition is strictly for trade professionals.

For more information about GBR Expo Asia 2012 please contact Mr. Steven Chwee, Tel: +66 (0) 2833 5334, Fax: +66 (0) 2833 5127-9 E-mail: and

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