Hong Kong - APP welcomes a Greenpeace report on the work it is carrying out to permanently end deforestation in its supply chain through its Forest Conservation Policy (FCP).
Greenpeace’s ‘APP’s Forest Conservation Policy: Progress Review’, which was launched today, takes an in-depth look at all aspects of how the FCP is being implemented and concludes that ‘the company is serious about its FCP plans and its key senior staff are genuinely committed to driving the delivery of these new commitments’.
The introduction of the FCP marked a suspension of Greenpeace’s campaign against APP and since then, the campaign group has been providing ongoing constructive criticism and advice as the policy has been implemented.
Aida Greenbury, APP’s managing director of sustainability, said: “It is very encouraging that Greenpeace’s report recognises the progress we have made since introducing the FCP just nine months ago.
“We know that many years of work lie ahead, but this report has given us additional confidence that we are on the right path as we aim to put a permanent end to deforestation in our supply chain.
“Scrutiny from Greenpeace and other NGOs has been an important driver for us and we hope to continue to work with all stakeholders in this way over the coming years.”
The Greenpeace report highlights a number of positive steps taken since the launch of the FCP in February 2013. These include:
The report also raises a number of challenges for further improvements, which are currently being addressed by APP. These include:
Greenpeace’s report also gives additional clarity to companies wishing to engage with APP, stating that ongoing implementation of the FCP should be a condition of doing business with the company.
Greenbury added: “We believe that additional scrutiny provided by buyers can only help APP in its continued implementation of the FCP. We believe that this level of engagement with customers will send a clear signal to the market that the action being taken by APP is genuine and should be rewarded.”
APP’s full response to the report can be found at http://www.asiapulppaper.com/news-media.
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About APP
Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. The APP Group of companies is one of the world’s largest vertically integrated pulp and paper companies, with an annual combined pulp, paper, and converting products capacity of over 18 million tons. APP-Indonesia and APP-China currently market their products in more than 120 countries across six continents.
APP launched its Sustainability Roadmap Vision 2020 in June 2012 and its Forest Conservation policy in February 2013, to further improve its environmental performance, biodiversity conservation, and protection of community rights. More information can be found at www.asiapulppaper.com
Contact:
Walter Lee
FleishmanHillard
Tel: (852) 2111 3574
E-mail: hkgapp@fleishman.com
Vanessa Mak Asia
Pulp & Paper (APP)
Tel: (852) 2733 0071
E-mail: vanessa.mak@app.com.hk
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