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Messages based on disgust reduce the appeal of meat by decreasing enjoyment and moral detachment, driving consumers towards a plant-based diet, a study finds.

2 Jul 2025

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Countries must address the cow in the room in the lead up to Brazil’s COP30.

Salad bowl

The global food system is responsible for about 30 per cent of annual greenhouse gas emissions.

Burger King Austria advertisement_plant-based

Switching menus so meat is not the default option dramatically reduces meat consumption. But will the effects last?

18 October 2021

angus black cows on pasture

Food & Agriculture

Meat: only on Mondays

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