Thai Yarnyon Group, an automotive company belonging to the Leenutaphong clan, has diversified into the electric motorcycle market with the introduction of Zero motorcycles in Thailand recently.
Late last year, BV Moto, a subsidiary of Thai Yarnyon, was appointed the official importer and retailer of Zero motorcycles from the United States, said company director Baromkroch Leenutaphong. Baromkroch is also vice president of Thai Yarnyon.
Zero made its Thailand debut at the Thailand International Motor Expo last month, and attracted a large number of visitors, who also tested the electric motorcycles.
Three sports models are being offered with prices ranging from Bt690,000 to Bt870,000 along with three motocross models priced from Bt630,000 to Bt780,000.
“We plan to introduce an additional model this year and sell a total of 30 units this year,” Baromkroch said.
“The highlight of Zero motorcycles is the instantaneous torque delivery as well as ease of maintenance. Apart from charging from normal home AC outlets, the battery can also be removed and charged independently,” he added.
With a cost of Bt20-40 for each full charge, the Zero can travel from 113km to 243km depending on the battery size in each model. The battery carries a 5-year warranty, while free maintenance for five years is also being offered.
“This is a long-term investment for us and although it may take many years, in five to 10 years more automobiles and motorcycles will be electrically powered,” he predicted.
“After Tesla introduced its electric car, major automakers like Audi, BMW and Mercedes-Benz are also becoming highly interested in this type of vehicle. Meanwhile, more and more electric motorcycle concepts are being shown around the world and production is expected to commence in the near future. In future, more Thai consumers will start using electric motorcycles just like people all around the world,” Baromkroch said.
The Zero showroom and service centre is located on Vibhavadee Rangsit Road. Baromkroch said the service team can inspect the motorcycles both at the service centre or venue designated by the customer.
“We’re the first to offer this kind of after-sales service, which is aimed at creating the greatest convenience for customers and making a good impression as well,” he said.
Did you find this article useful? Help us keep our journalism free to read.
We have a team of journalists dedicated to providing independent, well-researched stories from around the region on the topics that matter to you. Consider supporting our brand of purposeful journalism with a donation and keep Eco-Business free for all to read. Thank you.