MullenLowe Sustainability founding director Sarah Cragg departs for Conservational International

Cragg has joined the conservation group as head of partnerships and marketing, based in Singapore.

Sarah Cragg
Sarah Cragg has moved from the business world to non-profit by joining Conservational International as partnerships and marketing director. Image: LinkedIn

The head of a new sustainability practice launched by marketing agency MullenLowe in Singapore at the end of last year has moved on soon after founding the new venture.

Sarah Cragg was appointed practice lead, MullenLowe Sustainability, in November, and left to join non-government organisation Conservation International in March. 

She takes on the role of partnerships and marketing director at the NGO, based in Singapore. Conservation International has operated in Singapore since 2009, and works with businesses, government and the education sector to ensure Singapore’s status as a green, biodiverse city.

Suzy Goulding, director of MullenLowe salt Singapore, said that she was sad to see Cragg go, but pleased to have worked with her on the launch, and developed the approach and principles to guide the business. 

MullenLowe has hired a replacement for Cragg, who will be joining the company in May. Goulding said that the MullenLowe continues to work on sustainability communications projects and has a pipeline of projects in play.

Cragg took on the role with MullenLowe after than four years as head of impact and advocacy, Asia Pacific, for Unilever ice cream brand Ben & Jerry’s.

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