Eco-Business enters China with hire of sustainability specialist Junice Yeo

Based in Beijing, sustainability reporting and brand marketing specialist Junice Yeo has a remit to build the Eco-Business brand and network in arguably the world’s most important market for sustainable development.

Eco-Business, Asia Pacific’s leading media organisation on sustainable development, has entered the China market with the appointment of Junice Yeo as senior advisor for Eco-Business Greater China. She will be based in Beijing.

Yeo joins the Eco-Business team after a six-year stint at Corporate Citizenship, a London-headquartered consultancy specialising in sustainability reporting where she was Southeast Asia director, based in Singapore.

A certified trainer under the Global Reporting Initiative (GRI)’s GRI Standards, Junice has trained over 200 individuals on sustainability reporting. She has also trained community specialists on social impact measurement.

The effervescent Singaporean, a popular and influential figure in Asian sustainability circles, has a remit to build the Eco-Business brand and network in China, the world’s second largest economy, most populous country and biggest carbon emitter.

A brand marketer by trade, the English, Mandarin and French speaker brings with her 15 years of experience in business and brand development in Asia Pacific, with a career that spans roles at Singapore Tourism Board, the Switzerland Embassy in Singapore, and consumer goods giant Danone in China.

China may be responsible for more than one-quarter of the world’s carbon emissions, but it is also by far the biggest investor in clean energy. This paradox encapsulates the potential China has to really make a difference to our quest for sustainable development.

Junice Yeo, senior advisor, Eco-Business Greater China

Before joining Corporate Citizenship in 2013, Yeo worked in the global branding and marketing communications team for Sino-Singapore Tianjin Eco-City, a bilateral sustainable cities venture between China and Singapore, based in the northern China metropolis of Tianjin.

Commenting on the hire, Jessica Cheam, Eco-Business’ managing editor and founder, said: “We are thrilled for Junice to be joining the growing Eco-Business team and are incredibly excited about deepening our coverage of China and helping businesses navigate the complex issues in China’s sustainable development journey.”

Yeo said that Eco-Business’ market entry is well timed, as China’s sustainable development story dominates international headlines, from the country’s Belt & Road Initiative and the impacts of its global supply chains to how companies in China are integrating environmental, social and governance factors into how they operate.

“While domestically, environmental and social issues have become top priorities for the government today; we are also seeing an increasing momentum among industry leaders here to address sustainability as an important business issue,” said Yeo.

“Today, China may be responsible for more than one-quarter of the world’s carbon emissions, but it is also by far the biggest investor in clean energy. This paradox encapsulates the potential China has to really make a difference to our quest for sustainable development, and I’m really excited to be representing Eco-Business at the forefront of this change,” she said.

Eco-Business’s China foray strengthens the organisation’s reach in Asia Pacific. The company is headquartered in Singapore, and last year also opened an office in Manila, Philippines, and has a regional network of correspondents reporting from across Asia Pacific.

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