Green Drinks: Collaboration & Success

This month is all about collaboration and success. Our two speakers this month, Director of Green Future Solutions Eugene Tay and business coach Brenda Tan, will be talking about collaborative consumption, and dispensing tips on running a successful green business.

In his talk titled “Die Die Must Share - Collaborative Consumption and New Business Opportunities”, Eugene speaks about the emerging trend of Collaborative Consumption or sharing empowered by technology and social networks, and how it changes consumption and the way businesses operate. He shares local examples of companies involved in Collaborative Consumption, and new business opportunities for entrepreneurs and companies interested in this new but important trend.

Brenda’s talk is titled “Green Businesses Don’t Work, the Owners Do!”. She says that knowing how to provide a green and good product or service does not mean that you will be successful at creating a profitable company. If green businesses are unable to sustain themselves, it would pose a great loss to the environmental cause.

Very few business owners have ever had any management training, let alone training in all of the functions necessary to successfully run a business. The areas of management expertise that is needed to succeed include marketing, sales, finance, accounting, human resources, customer service, information technology, systems and procedures.

In this session, Brenda shares a success formula of generating cashflow and 6 key steps that business owners need to know to be Efficient, Sustainable, and Profitable.

We hope to see you there!

Date: 30 June 2011

Time: 7.30pm - 9.30pm

Venue: Artery, Red Dot Traffic Building, #01-04, 28 Maxwell Road

Admission: Free

About Our Speakers

Eugene Tay

Eugene Tay is a consultant, curator and maven who likes to share his environmental knowledge with people and businesses so that they can learn, understand and take action towards our green future.

Eugene is the Director of Green Future Solutions, a Singapore-based business that promotes environmental awareness and action, through sustainability consulting and a network of green websites. He is the Editor of Singapore’s leading websites on the environment, including: AsiaIsGreen, Green Business Times, Zero Waste Singapore, Low Carbon Singapore, mywaterbottle, and Waste is not Waste.

Eugene previously worked for the National Environment Agency on waste minimisation and recycling, and taught ecotourism at the Ngee Ann Polytechnic. He has a Master’s degree in Civil and Environmental Engineering from the Nanyang Technological University and a Bachelor’s degree in Environmental Engineering with a Minor in Technopreneurship from the National University of Singapore.

Brenda Tan

Brenda Tan is a successful and positive individual with great passion for people.

As a business coach and mentor, Brenda conduct seminars, talks and coaching programs to various organisations, which include business owners, professionals, entrepreneurs and students, helping them achieve personal and business success. Brenda Tan’s extensive career included working for Government Board and MNC, and having held diversified roles in the areas of implementation of reorganizing changes, business set up, cross cultural management, outsourcing, sales and marketing and call centre management.

Prior to coaching, her last stint with Citigroup for the last eight years. She was instrumental in setting up an independent business in Malaysia, heading more than 80 staff strength that eventually became a multi-million dollar subsidiary of Citigroup. Her strong leadership and team management skills also won her several awards.

On a personal triumph, Brenda was one of the three people cited by the Prime Minister in his National Day Rally Speech in Singapore in 2008, as an exemplary role model of excellence.

Sponsor/exhibitor contact

Green Drinks Singapore
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