Asia Pacific‘s leading platform for sustainable development
#advertising News
Corporate Responsibility
20 brands called out for greenwashing in 2025
This year, ‘greenrinsing’ – shifting climate targets after luring investment – cast a shadow over corporate decarbonisation efforts, while fossil fuel firms leaned on carbon capture technologies to justify ongoing expansion and promoted natural gas as "clean".
Energy
‘Threat to climate information integrity’: Big Oil unleashed internet ad blitz ahead of COP30
Watchdog says fossil fuel firms flooded the internet with Google ads to polish their image ahead of critical COP30 climate negotiations.
More than half of global cropland areas could see a decline in the number of suitable crops under a warming scenario of 2°C, new research finds.
Policy & Finance
Carbon offsets abuse most common form of greenwashing in Southeast Asia; Malaysia is a false claims hotspot: NGO tracker
The findings barely scratch the surface of the greenwashing problem in the region, said RimbaWatch, the Malaysian NGO behind the database. Southeast Asia needs provisions for penalties and better policing of green claims, it said.
Carbon & Climate
17 brands called out for greenwashing in 2024
#advertising Opinion
Policy & Finance
Fossil fuel adverts are today’s tobacco. Cities must ban them
The promotion of oil, coal and gas is poisoning our environment, driving climate change and slowing the clean energy transition.
Carbon & Climate
Fossil fuel ads work on you too – here’s how
Fossil fuel firms are among the biggest spenders on Google ads that are designed to resemble search results.
Corporate Responsibility
Brands, please stop saying ‘sustainability is in our DNA’
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
#advertising Videos
Corporate Responsibility
Has the era of ‘corporate vulnerability’ begun?
While some companies greenhush, others are upfront about their inability to meet sustainability targets. Eco-Business asked experts at the Ecosperity conference if it pays for businesses to be "vulnerable" about sustainability progress.
#advertising Podcasts
Corporate Responsibility
Is greenwashing really in decline?
Despite a decline in cases of greenwashing, academic Kim Schumacher tells the EB Podcast that the problem isn't going away, it's just taking on a different form as companies roll back sustainability commitments.
