Shanghai Intelligent Building Technology makes its debut in September

Shanghai Intelligent Building Technology
Shanghai World Expo Exhibition and Convention Center
Shanghai, China, 20 – 22 September 2012

In order to meet the growing demand from China’s intelligent building market, Guangzhou Guangya Messe Frankfurt Co Ltd, together with China Council for the Promotion of International Trade – Shanghai Pudong Sub-Branch and Shanghai Hongshan Exhibition Service Co Ltd, will launch the brand-new Shanghai Intelligent Building Technology fair from 20 – 22 September 2012 at Shanghai World Expo Exhibition and Convention Center.

Focused on the theme “Intelligent Building“, the fair will occupy approximately 6,000 sqm of exhibition space. Exhibitors will be offering a range of products that include generic cabling, smart home and public facility management systems, safety and access controls, video and audio systems, intelligent sun shading systems and accessories, hotel intelligent systems, electrical engineering products and much more.

A variety of forums and seminars will also be held concurrently to enrich the event for both visitors and exhibitors. With the help of industry leaders in both the private and public sectors, the show’s fringe programmes will offer insight to the latest developments and trends in the industry. Thousands of industry professionals involved in system integration, construction, architecture and interior design are expected to attend the show.

Commenting on the fair, Mr Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt, said, “Shanghai Intelligent Building Technolgy is another important step in our internationalisation strategy and it will strengthen our presence in one of the world’s most important growth regions. And we will continue to expand our portfolio of events in Asia under the Light+Building umbrella. We are very pleased that Shanghai Hongshan Exhibition Service Co Ltd has agreed to join forces with us for Shanghai Intelligent Building Technology.”

Mr Richard Li, Deputy General Manager of Messe Frankfurt in China, added, “Shanghai Hongshan Exhibition Service Co Ltd has already established an excellent track record by holding intelligent building related trade fairs in Shanghai since 2007. Their local experience, combined with Messe Frankfurt’s own brand of building technology fairs, will offer industry players strong synergy opportunities. The Shanghai Intelligent Building Technology fair will surely provide a one-stop platform for entry into East China’s intelligent building market.”

Mr. Zhang Xiaodong, General Manager from Shanghai Hongshan Exhibition Service Co Ltd also added: “With Messe Frankfurt’s successful record for organising the Guangzhou Electrical Building Technology fair, and their professionalism in the exhibition industry, we believe that the Shanghai Intelligent Building Technology fair will offer a comprehensive experience for all industry professionals attending the event.”

Eastern region takes the lead in China’s growing intelligent building market

According to the National Bureau of Statistics of China, the country’s construction market exceeded USD1.58 billion in 2011 for the first time, and total output was valued at USD18.6 billion, with an increase of 22.6 percent over the previous year. Approximately 84 million square-metres of housing was constructed in 2011 – an increase of 19.5 percent from the previous year. The rapid development of the construction industry greatly benefits the intelligent building market. Since last year, China’s intelligent building market has grown by 20 percent. It is expected that in 2012, the market will be worth USD13.65 billion and will reach USD20.61 billion in 2015. Such massive growth puts China in place to become the largest market for intelligent building technology by 2020 – accounting for nearly one-third of the global share.

Currently there are approximately 50 cities in China that have stated targets to become intelligent cities. Twenty-six cities have already submitted plans for an intelligent city in their government reports. The scale of related markets to intelligent building technology is over USD24 billion – with a market value estimated to break into the trillions within the next ten years.

The eastern region is one of the most developed economic areas in mainland China. The construction of intelligent buildings started early in the region, and the market scale has grown considerably. In the Shanghai, Jiangsu and Zhejiang areas for example, are home to thousands of intelligent buildings and smart communities. A large number of venues and high-speed projects have also been developed across these areas. The 2010 Shanghai World Expo, focusing on the theme “better city, better life”, challenged urban communities across China to build intelligent infrastructures over the next 10 to 15 years. The government believes this ambitious goal will lead to a domestic market volume of up to USD238 billion for the industry.

Mr. Richard Li said: “The development of smart homes and the market’s demands in the Shanghai area are ahead of other national regions. The market’s calls for related technologies and solutions are huge. ‘Shanghai Intelligent Building Technology’ will provide a professional platform for intelligent building solution providers who are willing to expand into the East China market and create more business opportunities for their firms.”

Shanghai Intelligent Building Technology show is part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt, Germany. For more information regarding the 2012 show, please visit, or send an email to to contact the organiser.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 457* million euros in sales and more than 1,769 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at:
* preliminary numbers (2011)

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