Guangzhou Electrical Building Technology opens on June 9

Catering to the growing needs of China’s building industry, the Guangzhou Electrical Building Technology is set to hold its 11th edition from 9 – 12 June. The fair will take place at its new locations of halls 9.1 and 10.1 at the China Import and Export Fair Complex in Guangzhou, where 20,000 sqm of exhibition space will be utilised by 290 exhibitors.

Through its history, the show has been recognised as Asia’s premier platform for electrical engineering as well as building and home automation technology. This year’s edition continues that tradition, as top industry brands from around the world have chosen the fair once again as their premier destination in tapping the China market.

In total, 11 countries and regions are being represented by exhibitors for the 2014 show, including Australia, Belgium, Germany, China, France, Hong Kong, Italy, Japan, Taiwan, the UK and the US. Some of the key brands exhibiting this year are, Schneider Electric, Control4, KNX Association, EnOcean Alliance, Zigbee Alliance, Z-Wave Alliance, Murata, Tatsuta, Dynalite, Echelon, WAGO Electronic, DEHN Surge, Lite-Puter, IISFREE, HDL, Simbrom, Dooya, Futina, HEE, Jinpin, Jinli, Gongniu and Gamder.

Schneider Electric, one of the most influential brands in the area of electrical building technology development, returns to the Guangzhou fair to promote its new line of energy management solutions as well as its fully-integrated system of smart building solutions.

Dr Sun Jing, Director of the Building Energy Efficiency Support Centre, Schneider Electric China commented: “As a global specialist in energy management, Schneider Electric maintains a philosophy of providing technological innovation and services that facilitate smart human lives. We will be showcasing our latest EcoStruxure™ as well as StruxureWare™ platforms at the 2014 show. We believe these platforms have the ability to revolutionise the way people live. The Guangzhou fair provides an excellent venue for meeting our target customers as well educating the market on our solutions. I look forward to us participating once again.”

Fellow exhibitor, Shenzhen I-TONE Intelligent Products, hopes to also utilise the fair as an opportunity to educate consumers on their innovative smart home system. Mr Liu Zhen Wu, Marketing Manager at the firm noted: “There are several product lines we will display at the show, with the most anticipated one being our bidirectional wireless smart home system. The Guangzhou show is an excellent platform for promoting our brand. And I can’t wait to meet industry leaders at the 2014 show.”

A comprehensive selection of forums and seminars provide an engaging experience to all attendees

In order to offer a more engaging experience to attendees, this year the show has gained the support of several new building standard associations, including the ZigBee Alliance and Z-wave Alliance. Influential players from leading companies and industry associations such as China Smart Home Industry Alliance, Guangdong Real Estate Industry Association, Guangdong Association of Automation (GAA), EnOcean Alliance and KNX Association will also provide their views and experiences on a wide range of topics. Some of the confirmed forums and seminars as well as a few of their scheduled discussion topics this year include:

Building Standard Forum (I) – KNX Technical Seminar:
Co-organised with the KNX Association, the seminar focuses on communication standards for home and building control systems, as well as the efficient use of energy.
Noted Topics:
• KNX Advantages - KNX Facts and Figures
• Introduction of Technology and Application with KNX

Building Standard Forum (II) – From Z-Wave Technology to Z-Wave Ecosystem:
Co-organised with the Z-Wave Alliance, the seminar provides an excellent opportunity for participants to learn about Z-Wave based products and the benefits of the Z-Wave standard for users.
Noted Topics:
• Next Generation of Smart homes
• G-Trend Home Automation Solution Debut

Building Standard Forum (III) – EnOcean Alliance Technical Seminar:
Co-organised with the EnOcean Alliance, the hands on training seminar introduces EnOcean Energy Harvesting Wireless Standard for lighting and energy efficient building controls.
Noted Topics
• Explanation of the EnOcean Alliance eco-system, case studies, technology and more for China
• Introduction on EnOcean products as well as sales and marketing strategies for China

ZigBee Smart Lighting Control Seminar:
Co-organised with the ZigBee Alliance, the seminar introduces how the innovative ZigBee wireless technology can provide easy and cost-effective ways of smart lighting control in building and home automation.
Noted Topics:
• ZigBee today and IoT Application
• Application of ZigBee Technology in Schneider’s Smart home system

China Smart Home Industry Alliance Forum – Southern China:
Co-organised with the China Smart Home Industry Alliance, the forum investigates the latest trends for the smart home industry, put forward by governmental economic policies for intelligent cities and the emerging IoT industry.
Noted Topics:
• Market Opportunities from Smart Home to Intelligent Devices
• Establishment of Smart Home Standards through Connectivity Development

In addition to being held concurrently once more with the Guangzhou International Lighting Exhibition, the show will also take place alongside Wire & Cable Guangzhou, covering 25 halls. Attendees will have optimum opportunity in sourcing lighting and building technology related products.

Guangzhou Electrical Building Technology is organised by Guangzhou Guangya Messe Frankfurt Co Ltd. The fair is a part of Messe Frankfurt’s building and energy shows, headed by the biennial Light + Building event in Frankfurt, which will take place from 13 – 18 March 2016. The show also follows a series of light and building technology events in China, including:

  • Guangzhou Electrical Building Technology 9 – 12 June 2014
  • Guangzhou International Lighting Exhibition 9 – 12 June 2014
  • Shanghai Intelligent Building Technology 3 – 5 September 2014
  • Shanghai International Lighting fair 3 – 5 September 2014
  • Beijing International Building Technology Spring 2015

To find out more information about these events, please visit or email

Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade show organisers with 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at:
* preliminary numbers (2013)

Media Contact
Stavie Hung
Messe Frankfurt (HK) Ltd
Tel: +852 2238 9907
Fax: +852 2519 6800

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