The HVACR Indonesia took place from 28th – 30th October 2014 at JI Expo, Jakarta, Indonesia. Danfoss being the Platinum sponsor of this event had a booth located at a very strategic location which attracted many visitors to the booth. With a total of 4102 visitors from more than 22 countries to the exhibition, close to 10 per cent of the crowd visited the Danfoss booth.
This expo was a platform for Danfoss to showcase the new visual identity in the ASEAN region for the first time. According to Mr. Wawa Chandra, the Business Owner of PT. Global Cool, “The red is really outstanding. If you go around the exhibition hall, no one has done anything like this.”
The Danish Ambassador of Indonesia, H.E. Casper Klynge visited the Danfoss booth to attend a ribbon cutting ceremony followed by a few words from him:
“We stand here just one day after the inauguration of the new government of Indonesia. President Jokowi has emphasized the needs on cutting fuel subsidies and also promoting the maritime industry in Indonesia but also to finding solutions of some of the major challenges whether in urbanization or pollution or needing in growth. This is an area where Denmark and especially companies like Danfoss can play a role in delivering solutions to some of the challenges in Indonesia.
It runs deep in the DNA of a company like Danfoss to think innovatively to find modern solutions not only to the challenges of today but also to show a path for the challenges of tomorrow. Also on a personal level, I am very happy and particularly proud to open the booth of Danfoss at the expo today. “
“The exhibition was a good platform to showcase Danfoss’ existence and complete range of being a solutions provider in Indonesia. To top it off, the new visual identity was like icing on the cake, as we managed to pull people to the booth especially being located at the main entrance and with the attractiveness of the Danfoss Red” says Neshalany Nair, Marketing Communications Driver, ASEAN.
For more information on Danfoss’ participation at the expo, please do not hesitate to contact Ms. Neshalany Nair, Marketing Communications Driver – ASEAN, nesha.nair@danfoss.com
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