The European Union is on the cusp of removing leather from the scope of its landmark anti-deforestation law, following months of intense lobbying by the industry.
Experts warn louder sustainability messaging in Asia could deepen greenwashing risks, while shifting business priorities and consumer realities are also pushing “green” claims out of the spotlight.
As experts warn that “greenhushing” risks undermining climate progress and enabling misinformation, a new guide calls on companies to “openly, accurately and courageously” talk about their sustainability credentials.
The Transmutation Principle CEO Thibaut Meurgue-Guyard cites ESG backlash, corporate retreat from decarbonisation and burnout among sustainability professionals …