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Business imperative and market demand driving green building growth

As sustainability and energy efficiency initiatives take hold around the world, firms are finding business value and opportunities from green building, including the opportunity for new environmentally responsible products, according to McGraw-Hill Construction’s latest SmartMarket Report, “World Green Building Trends - Business Benefits Driving New and Retrofit Market Opportunities in Over 60 Countries,” released today.

The report, developed in partnership with United Technologies Corp. (UTC), is based on a study of global green building trends and aims to discern drivers of the green building marketplace.

According to the study, firms are shifting their business toward green building, with 51 percent of respondents planning more than 60 percent of their work to be green by 2015. This is a significant increase from the 28 percent that said the same for their work in 2013 and double the 13 percent in 2008.

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