First held over 30 years ago, the annual ITE Hong Kong is the city’s only travel fair. It receives strong support from tourism authorities and related trade associations, and in each of the past 17 years, the Chief Executive of the Hong Kong SAR Government has sent a message to welcome ITE’s participants.
In its early years, ITE covered only leisure travel but some 15 years ago it also began including MICE travel, so now ITE Hong Kong comprises of ITE (Leisure) and ITE MICE. Physically these two parts are fully integrated, but MICE has its own seminar program and separate supporters. The first two days of ITE are open only to registered buyers and visitors, and travel trade and professionals are invited before opening to pre-register online for free admission. For the remaining two days, ITE is open to the public.
Also available are our online services: (a) Zoom seminar in different parts of the year; (b) online + onsite package during ITE, which includes video broadcast and Zoom meeting, for real-time interactions/exposures with visitors in exhibition halls.