Winner | Asian Digital Media Awards 2020

Gregory Thomas

Research Associate, Environmental and Social Psychology


Cardiff University

Working on an ESRC funded project under Professor Wouter Poortinga to explore the potential for the English Plastic Bag Charge (PBC) to lead to behavioural spillover effects, where the uptake of a new pro-environmental behaviour may lead to an increase in other pro-environmental behaviours. Responsibilities include analysis of secondary datasets, and designing and evaluating a field experiment to promote spillover effects.

Research areas include the investigation into interactions of habit/habit discontinuity effects on pro-environmental behaviours, with additional interest in links between attitudes and values as predictors of behaviour, measurement and use of implicit association measures, promotion of sustainable travel choices, and use of dual-process models in behaviour.

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