Menu
Search
English
English
简体中文
Bahasa Indonesia
Bahasa Malaysia
Publish with us
Subscribe
Sign in
Search
Close search bar
Show all news, opinion, videos and press releases matching
→
About Eco-Business
Topics
Tags
Regions
Sustainable Development Goals
Series
Winner | Asian Digital Media Awards 2024
Subscribe to our newsletters
News
Opinion
Podcasts
Videos
EB Studio
Press Releases
Events
Jobs
Intelligence
Topics
SDGs
More+
Edition
International
Asia Pacific
China
USA
Europe
Menu
News
Opinion
Podcasts
Videos
EB Studio
Press Releases
Events
Jobs
Research
Subscribe
Sign in
Close menu
Eco-Business
Edition
Subscribe
Search Eco-Business
Search
Language
English
简体中文
Bahasa Indonesia
Bahasa Malaysia
Edition
International
Asia Pacific
China
USA
Europe
Sections
Home
News
Show more News
Industry Spotlight
Feature Series
Special Reports
A-Z Tags
Opinion
Podcasts
Videos
About Us
Show more About us
Our Team
Join Us
Advisory Board
Contributors
Contact Us
EB Studio
Press Releases
Events
Jobs
Intelligence
Topics
Show more Topics
Carbon & Climate
Corporate Responsibility
Cities
Energy
Food & Agriculture
Green Buildings
Lifestyle
Manufacturing
Policy & Finance
Transport
Waste
Water
Sustainable Development Goals
Show more SDGs
1. Poverty
2. Hunger
3. Health
4. Education
5. Gender equality
6. Water
7. Energy
8. Economic growth
9. Infrastructure
10. Inequality
11. Cities
12. Consumption
13. Climate
14. Oceans
15. Biodiversity
16. Peace
17. Partnerships
Regions
Show more Regions
Australia
China
Europe
Hong Kong
India
Indonesia
Japan
Malaysia
Philippines
Singapore
Thailand
Subscribe
Eco-Business subscriptions
Newsletters
EB Enterprise
Follow Us
Facebook
Twitter
Linkedin
Instagram
Telegram
Vimeo
YouTube
RSS
EB Initiatives
EB Impact
Southeast Asia's Clean Energy Transition
People: Movers and shakers in sustainability
Changing Course
EB Events
Sharpening the ESG focus 2026: Driving sustainable capital with confidence
All Eco–Business events →
Contributors
Kartik Chandrasekhar
Global Brand Vice President
Organisation
Lifebuoy
By Kartik Chandrasekhar
15 October 2015
Corporate Responsibility
Selling a habit, not a bar of soap
Selling a habit, not a bar of soap
Transforming Innovation for Sustainability
Join the Ecosystem →
Receive the latest insights daily or weekly.
Sign up for our newsletter →
Sign up for our newsletter →
Support our independent journalism. #newsthatimpacts
× Close
Subscribe now →
Subscribe now →
