Winner | Asian Digital Media Awards 2020

Aida Greenbury

Aida Greenbury spearheads sustainability and stakeholder outreach activities for Asia Pulp & Paper Group (APP), the third largest pulp and paper producer in the world. The company operates dozens of manufacturing facilities along with a landbank of close to three million hectares of pulpwood concessions worldwide. As APP's primary point of contact with a diverse range of stakeholders, such as leading industry players, financial institutions, inter-governmental organizations, media, civil and academic societies, Aida works tirelessly to ensure a long-term responsible economic, social and environmental approach to paper-making through the facilitation of productive, ongoing dialogue. To achieve this, Aida manages and is supported by a global Sustainability & Stakeholder Engagement Team and various international best-in-field experts.

Since joining APP in 2004, she has been the key player behind major sustainability achievements in APP's supply chains, forest conservation programs and the chief architect of APP's Sustainability Roadmap. She is the driving force behind the establishment of the company's sustainability policy and its implementation, APP's Ecolabel, Forest Stewardship Council (FSC), EU-origin Programme for the Endorsement of Forest Certification Schemes (PEFC) and Indonesian Ecolabelling Institute (LEI) product certifications. Aida also initiated a strict Raw Material Legality, Traceability Verification & Risk Evaluation policy along with the associated independent audits. This policy required APP to restructure its fiber source supply and was implemented to ensure the non controversiality & legality of all fiber entering APP pulp mills. Acquisitions and policy restructuring in newly merged businesses and associates are also Aida's responsibility.

Other milestones include the establishment of an internal legality-sustainability certification system to comply with the Green Purchasing Law of Japan for all APP production facilities and fiber sources, as well as the development of the first ever APP Corporate Sustainability Report. In 2007, Aida introduced and has since been implementing a holistic combination of Carbon & Social Footprint Assessments to drive the company toward carbon neutrality and to ensure it has a social license to operate in what is one of the world's most complex political and socioeconomic geographies. This approach is believed to be the first such Carbon-Socio Footprint in the industry worldwide. In 2008, Aida represented APP for the Climate Action Programme, a UK-based initiative by Sustainable Development International in partnership with the United Nations Environment Programme (UNEP), which aims to assist businesses in reducing emissions and fighting climate change. The second stage of Carbon Emission Monitoring included Life Cycle Assessment of APP's common products, carbon impact assessment of APP's pulpwood plantation and REDD programs.

To keep stakeholders informed, Aida authors regular APP Stakeholder Updates which are distributed to more than 10,000 stakeholders worldwide. She is frequently asked to speak at global sustainability seminars and to provide advice for inter-governmental sustainability policies. In 2010, Aida was voted as one of the Top 50 most powerful people in the pulp and paper industry worldwide by Pulp & Paper International.

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