Choo Wee is Head of Marketing for Eco-business, and based in Singapore.
A veteran of more than 20 years in the regional marketing scene, Choo Wee has led several agencies as a lead strategist, and also moved into an entrepreneurial role, leading up new companies across industries in the past 10 years.
Fresh from a 5 year stint in Vietnam, choo wee saw the need and importance for a sustainable corporate and industrial culture in Asia, especially with the accelerated pace of commercial growth. He believes a data-driven approach, open data sharing, and collaborative mindset are keys to a successful sustainability framework within Asia.
In his free time, Choo Wee volunteers across government boards, as well as within the music and animal welfare groups.